About the Role
We are seeking an experienced Legacy Marketing Manager to play a key role in shaping the future of our legacy marketing programme.
Legacy gifts are our single largest source of voluntary income, with significant potential for growth. To recognise this, we have secured additional investment to help us engage, inspire and acquire new legacy supporters through multi-channel marketing activities.
Working closely with the Heads of Fundraising Campaigns and Individual Giving, you will develop strategies to raise awareness of gifts in Wills, reach new audiences and develop new supporter journeys to engage new and existing legacy pledgers and prospects with our research.
As a creative, innovative and data-led marketeer, you will develop and deliver our legacy fundraising programme with the support of your direct reports the Legacy Marketing and Legacy Stewardship Officers and the Digital Marketing and Fundraising Communications teams.
You will also build important relationships with colleagues across the Development Office, including working with Philanthropy to promote legacy giving to their audiences.
Key Responsibilities
In this role, you will plan, manage and execute multi-channel campaigns across the marketing mix and work with your team to deliver exceptional campaigns and stewardship, to recruit, retain and engage our committed supporters.
You will:
* Work with your Manager to devise and implement marketing and stewardship strategies to maximise legacy giving and engage with existing legacy pledgers.
* Be responsible for using data and insights to innovate and maximise our legacy marketing campaigns to targeted audiences, and to develop, test and analyse new activities.
* Deliver legacy marketing campaigns that are fully integrated and cover the full marketing media mix (potentially including TV, email, direct mail / door drop, paid digital, events).
* Create inspiring copy and ensure that all campaigns, publications and materials fall within our tone of voice and brand guidelines.
* Undertake project management responsibilities required for the successful and timely delivery of multiple channel campaigns, in line with agreed strategies and annual plans.
* Be responsible for managing and the personal development of your team, to deliver their campaigns and activities, to agreed objectives and KPIs.
* Manage relationships with external agencies and suppliers to ensure the effective and timely delivery of campaigns and stewardship
* Develop new supporter journeys, tailored communications and events to ensure legacy pledgers feel valued and stay engaged with our research.
About You
You ll be passionate about using your experience in fundraising and marketing to make a difference to the lives of people with cancer, by creating inspiring multi-channel marketing campaigns that effectively raise consideration for legacy giving and uncover new legacy prospects and legacy pledgers.
To be successful, you ll need:
* Proven experience of managing multi-channel marketing campaigns and legacy fundraising
* Proven experience of delivering offline and online marketing campaigns
* Experience of leading and motivating internal and external stakeholders
* Experience in monitoring, evaluating and analysing complex campaigns to improve performance and manage expenditure budgets
* Experience of developing and implementing supporter journeys across multiple channels
* Experience of writing inspiring copy and commissioning offline and online creative work
* Knowledge of fundraising laws, regulations, and best practices in the UK
What We Offer
* A supportive and collaborative working environment.
* Opportunities for professional development and career progression.
* Competitive salary and pension
Directorate Information
The Development Office Directorate is responsible for fundraising and philanthropic income across the ICR, maximising support from major donors, individuals, trusts, corporates, charity partners and events. We have a proud track record of performing at a consistently high-level, raising millions every year.
This role is part of the Fundraising Campaigns and Individual Giving team, who are focused on raising funds through individual giving, gifts in Wills and sports and challenge events. Join our team in this exciting new role to help make the discoveries that are so urgently needed to improve cancer patients lives.