We are looking for a Head of Marketing to join one of the world’s top wine and spirits retail businesses.
This role is responsible for driving performance traffic to their DTC website channel: off-site to on-site, SEO, Paid Search, Paid Social, CRM, Email and Affiliates channels.
In addition, you’d be in charge of formulating and overseeing the implementation of a strategic blueprint for achieving company goals, by driving performance, increasing revenues and continuously refining processes for enhancement.
We are looking for a commercial, performance/growth end-to-end Digital Marketing Manager responsible for building and owning the digital marketing strategy; namely aimed at how the brand pursues recruitment and retention of customers to achieve commercial goals.
Key Responsibilities:
* Develop a customer-centric acquisition and retention strategy, utilising and maintaining customer segments.
* Own and evolve the budget allocation across various channels (namely email, SEO, paid search, affiliates, paid social, and referral channels) daily, categorized by country.
* Propose adjustments to channel spending in response to evolving business needs and shifts in market behaviour.
* Monitor performance against the plan and compare it with the previous year on a daily, weekly, and monthly basis.
* Collaborate with the Online Director and Finance team to ensure that the strategy aligns with commercial objectives
* Develop and oversee the schedule & calendar of activities to be implemented for driving performance and achieving business priorities, such as campaigns, product launches, and promotions (among others).
* Lead cross-functional communications and meetings to ensure timely project deliveries and provide comprehensive briefings.
* Oversee both existing and potential agencies to effectively achieve objectives.
* Act as the primary thought leader in digital marketing, market developments, competitor behaviour and performance.
* Commercially astute – with the ability to identify and prioritise recommendations based on scale of impact.
* Numerate and data led in decision-making.
* Expert understanding of channels, their role, their strengths and weaknesses and how to bring them together to deliver more than the sum of parts.
* Experience managing a team and their professional development.
* DTC experience digital Marketing experience is essential.
* Experience or passion within the Whiskey, Wine or Spirits category would be ideal but not essential
* Growth mindset.
* Consumer-centric - DTC omni-channel experience.
* Experience reporting directly to Stakeholders/stakeholder management.
This is a huge opportunity to be part of a world-leading established brand and be part of their digital transformational journey.
This role is hybrid working 3 days in the office (West London), and 2 days from home.
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Job Overview
ID:
1083660
Date Posted:
Posted 2 days ago
Expiration Date:
01/05/2024
Location:
Wembley
Competitive
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