The Role
We’re seeking a confident and hands-on Marketing Executive with experience across both offline and online campaigns to support customer acquisition, retention, and brand awareness across all swim! locations. You will have a diverse marketing background, capable of managing local campaigns, updating digital platforms (including WordPress or similar), CRM workflows, and supporting content creation.
This role will suit a well-rounded marketer who thrives in a fast-paced environment and is comfortable juggling multiple priorities across our family-focused brand.
Key Responsibilities
1. Plan, create and deliver integrated marketing campaigns to drive customer acquisition and loyalty, both online and offline.
2. Manage and maintain website content using WordPress or similar CMS, ensuring information is current, accessible, and SEO-optimised.
3. Support CRM strategy including campaign setup, email marketing, customer journeys, and reporting using tools such as Mailchimp or HubSpot.
4. Collaborate with the wider marketing team to support centre-level promotions and national campaigns.
5. Create and edit content using basic design tools (e.g., Photoshop or Canva) for print, digital, and social platforms.
6. Support centre teams with local marketing materials, posters, flyers, and promotional assets.
7. Monitor and report on key campaign metrics including lead generation, conversion and engagement.
8. Work alongside the Digital Executive to support organic and paid social media campaigns – including content briefs and creative feedback.
9. Conduct local competitor and market research to identify trends and opportunities.
Essential Skills & Experience
10. Proven experience in a marketing role (agency or in-house).
11. Strong understanding of multi-channel marketing, especially offline and digital touchpoints.
12. Confident working with CRM systems and email marketing tools.
13. Experience using WordPress or similar CMS to manage and update websites.
14. Basic design capabilities using Photoshop, Canva or equivalent tools.
15. Excellent communication and writing skills.
16. Ability to manage multiple campaigns simultaneously with a hands-on approach.
17. Commercially-minded, proactive, and results-driven.
Desirable
18. Experience managing or supporting social media accounts.
19. Knowledge of paid ads, SEO, or PPC is a plus.
20. Passion for family-focused brands or working within the leisure/education sector.
What You’ll Get in Return
21. 22 days annual leave (increasing to 25 with service) + bank holidays
22. Birthday day off
23. Discounts on swimming lessons for family & friends
24. Access to training & development
25. Supportive and values-led team culture
26. Employee recognition & wellbeing schemes
Join us at we-are-swim and help shape the future of learn-to-swim in the UK.