Job Purpose:
The Senior Commercial Manager - Ethnic Channel, will play a pivotal role in driving revenue growth and market success for our brands. With a focus on innovation and customer-centric strategies, the incumbent will lead the development and execution of commercial plans, fostering strong relationships both internally and with customers. This role demands an entrepreneurial attitude, innovative thinking, and a commitment to delivering results.
Responsibilities:
* Develop and execute the commercial strategy for Veetee's branded portfolio across the ethnic channel.
* Manage customer relationships with wholesalers, independent retailers, and ethnic cash & carry businesses.
* Lead price negotiations, trade terms, promotional calendars, and in-store execution planning.
* Drive listings and range expansion across ethnic customers, ensuring strong visibility and availability.
* Monitor sales performance and competitor activity; recommend corrective actions based on data and insights.
* Collaborate with marketing, supply chain, and NPD teams to align offers with ethnic shopper needs.
* Provide commercial input to packaging, innovation, and pricing strategies suited to the ethnic trade.
* Maintain accurate forecasts and work closely with factory teams to ensure service levels and product flow.
* Act as the voice of the ethnic customer within the organisation and champion best-in-class delivery.
* Any other reasonable duties, responsibilities or requests that may be issued by management from time to time.
Skills, Knowledge and Experience:
* Previous experience managing major retailers/multiples within the FMCG at a senior level in ethnic retail or wholesale. Experience working with ethnic wholesalers, cash & carry operators or importers would be desirable.
* Proven success in driving branded growth in multi-cultural consumer segments.
* Experience of growing private label commodity business in a high pace environment.
* Proven track record of working to KPI's and achieving targets.
* Bachelor's degree in Business, Marketing, or a related field..
* Strong commercial and financial acumen.
* Comfortable with detailed execution, including price submissions, contract follow-ups, and critical path tracking.
* Excellent Excel and presentation skills.
* Proven negotiation and problem-solving skills.
* Pro-active starter and finisher.
* Be willing and able to undertake regular national travel as required to manage the customer relationship.
* Full, clean driving licence.
* Must be enthusiastic, resilient, tenacious, and persuasive with excellent communication skills and a strong customer focus.
* Responds positively to changing business priorities and is resilient.
* Brings a creative and innovative mindset to problem-solving and decision-making.
Benefits:
* Health care cash plan.
* Car Allowance.
* Cycle to Work Scheme.
* EV Scheme.
* Company Pension and Life Insurance.
* Free onsite parking.
* Referral Programme.
* Long Service Awards.
* Store discount.
How to Apply:
* To apply for this role, please send an up-to-date version of your CV to