Brand Manager
At Careline365 you’ll turn strategy into meaningful, standout experiences that reflect who we are and support our next stage of growth.
Job Details
* Hours: 37.5 hours per week
* Shift pattern: Monday - Friday 09:00-17:30
* Salary: £40,000 - £50,000 dependent on experience
* Location: Norwich – Hybrid (UK based only)
* Internet speed requirement: 5 Mbps upload, 15 Mbps download
Perks
* 187.5 hours holiday plus bank holidays
* Private Medical Cover – Individual
* Discounts on groceries, shopping, holidays, insurance, days out, restaurants, and more
* 24/7 employee assistance programme with an app
* Family and friends’ discounts on our services and products
* Pension scheme – up to 3 % company matched
* Free on‑site parking
About the Role
As our Brand Manager at Careline365, you’ll play a key role in shaping how our customers see, feel and experience our brand. You’ll lead the delivery of our brand plan and growth priorities, ensuring every touchpoint—from campaigns to content—reflects a consistent, high‑quality brand experience.
Working closely with teams across the business, you’ll translate brand strategy into clear plans and priorities that guide the brand team’s work. You’ll also help evolve our brand positioning, look and feel so it continues to resonate with customers and support the direction of the business.
In this role, you’ll oversee content across all channels, maintain brand consistency and influence the full customer journey—from awareness all the way through to advocacy. By using customer insight, performance data and your understanding of what truly drives engagement, you’ll help us optimise experiences and strengthen both brand perception and commercial performance.
You’ll line‑manage the Assistant Brand Manager and collaborate with key teams including eCRM, Customer Care, Sales, E‑commerce, Development and Performance to ensure we deliver a joined‑up, meaningful experience. You’ll also manage timelines, budgets and act as an escalation point for brand‑related delivery challenges.
This is a fantastic role for someone who enjoys blending creativity with strategic thinking, thrives in a collaborative environment, and is passionate about building a brand customers can genuinely connect with.
About You
You’re a commercially minded brand professional with solid experience delivering multi‑channel brand activity and turning strategy into meaningful customer experiences. You’re organised, collaborative and insight‑led, with strong judgement around messaging and performance. Above all, you’re motivated by building a brand that customers can trust and connect with.
Essential Qualifications
* 3–5+ years’ experience as a Brand Manager or in a similar role within a consumer, services, D2C or subscription business, or at a creative agency supporting D2C clients.
* Proven experience delivering brand plans and campaigns across multiple channels.
* Confident working cross‑functionally with sales, digital, CRM and customer teams.
* Strong understanding of brand fundamentals, multi‑channel marketing and customer journeys.
* Excellent organisational and planning skills.
* Commercial awareness with the ability to link brand activity to performance.
* Strong judgement around language, tone of voice and messaging, with the ability to brief, review and improve content.
* Able to work with insight and performance data to guide decisions and prioritisation.
* Understanding of how customer insight is generated and used.
* Degree or equivalent experience in design, digital media or a related field.
* Customer‑focused, insight‑led and a clear, confident communicator.
* Collaborative, proactive and delivery‑driven.
* Calm, resilient and able to work well in a fast‑moving environment.
Desirable Qualifications
* Experience working in a regulated, sensitive or trust‑based sector.
* Involvement in brand evolution, repositioning or proposition change.
* Experience working with advocates, influencers or external partners.
* Experience managing and developing direct reports.
* Training in brand strategy, customer experience, behavioural science or insight.
* Familiarity with SEO, content strategy, performance marketing or experimentation.
* Experience with advocacy, referral or social‑proof programmes.
* Awareness of emerging discovery behaviours (e.g., AI‑assisted search).
* Commercially astute with a natural interest in how brand activities drive growth and value.
* Strong prioritisation skills and comfort balancing pace, quality and impact.
* Pragmatic with a focus on practical, effective delivery.
* Resilient under pressure, especially when working with competing demands or tight deadlines.
Equal Opportunity
We are committed to equal opportunities and welcome applicants regardless of religious beliefs, political opinion, race, sex, marital status, age or disability.
If you require assistance to participate in the recruitment process, for example due to disability, please contact the careers team on 01425 626337.
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