Job Title: Marketing Executive/Head of Growth
Location: Fully remote
Pay: £45k + Equity + Performance based bonus
Start Date: Immediate Start
Term: Full time
About Zourra
Zourra is a premium wellness brand for women navigating peri-menopause and menopause by combining science, elevated design, and community to support an under-served life stage. We're pre-launch, bootstrapped, and building a high-intent waitlist and a scalable, conversion-driven growth engine from zero.
The Role
This is Zourra's founding marketing hire, you are the marketing team: strategy and execution. You'll own every marketing channel end-to-end: paid acquisition, SEO, email and lifecycle, organic social, and community engagement in the spaces our audience already lives in i.e. menopause Facebook groups, Reddit, and adjacent communities.
Managing our Content & Community Executive you’ll define messaging themes and campaign priorities write content briefs, run paid ads, email, SEO, funnel, analytics while approving brand voice and anything public facing in early months
What We’re Looking For
Full-stack operator. Commercially obsessed individual who thinks in CAC, conversion, revenue. Scrappy: builds, launches, posts, replies, and ships daily. Comfortable being the only marketer in the room and building the team around you as traction emerges.
What You'll Own
Paid Media — Plan, launch, and scale Meta ads as the primary acquisition channel. Test hooks, audiences, and offers. Scale on CAC, CTR, CVR, and ROAS. Expand into adjacent paid channels as economics allow.
SEO & Organic Search — Set the SEO foundation: keyword strategy around peri-menopause and menopause search intent, on-page optimisation, content briefs, and technical basics. Build a compounding organic channel alongside paid.
Email & Lifecycle (Klaviyo) — Build welcome, nurture, pre-launch, launch, and post-purchase flows. Segment using quiz data, behaviour, and engagement signals.
Funnel & CRO — Landing pages, quiz funnels, waitlist mechanics, lead magnets. Run structured experiments to lift opt-in and purchase intent.
Community & Social — Engage authentically in menopause and peri-menopause communities on Facebook, Reddit, and similar spaces. Run Zourra's own social channels. Identify where our audience gathers and build presence there.
Content & Creative Direction — Define the hooks, messaging angles, and formats needed to convert. Brief and direct freelance designers, editors, and UGC creators. Own the content calendar until a dedicated hire joins.
Analytics & Reporting — Own CAC, CPL, email and landing page conversion rates, funnel drop-off, organic growth, and early revenue attribution. Translate data into decisions.
About You
Essential
· 4–7+ years in growth or performance marketing within DTC / eCommerce / startup environments
· Hands-on experience running Meta Ads, Klaviyo (or equivalent), and conversion funnels
· SEO knowledge: keyword research, on-page, content strategy
· Comfortable with Shopify, GA4, Meta Ads Manager
· Confident writing in brand voice for ads, emails, social, and community posts
Highly Desirable
· Wellness, beauty, supplements, or women's health
· Experience targeting women 35–55
· Pre-launch or bootstrapped startup experience
· Quiz funnels, education-led marketing, community-led growth, or UGC/influencer coordination
Success in Your First 90 Days
· Meta as a scalable acquisition channel, with CAC established and improving
· Klaviyo flows live; email conversion benchmarked
· SEO foundation in place: keyword map, priority pages, first content live
· Active, authentic presence in 3–5 core menopause communities
· 3,500+ high-intent waitlist (or equivalent traction)
· Clear funnel architecture and weekly reporting rhythm
· First CAC-to-revenue signal emerging
What we offer
· Equity
· Performance based bonus
· 25 days holiday plus bank holidays
· £1000 learning and development budget
Application instructions
Please apply with your CV and cover letter outlining why you are the right candidate for the role by 11:59pm on Wednesday 5th of May 2026. As part of your application, please tell us what campaigns you have led, your unique POV and how you have added value to your organisation.
We celebrate creativity and diverse perspectives and encourage you to use your unique voice. While we encourage use of AI, we want to see intentionality, unique point of view, thoughtfulness and an application that reflects you.