SEO & AI Optimisation Specialist – 12 month FTC
Stoke – 3 days in office
£35-38k
About our client
Forward Role are excited to be partnering with a prestigious higher education institution, as they look to recruit an SEO & AI Optimisation Specialist to join their in-house digital team. This is a genuinely exciting, long term contract at the cutting edge of where search and AI are heading, and a real opportunity to make a visible, measurable impact on how a well-known institution is discovered online. There is potential for this role to be made permanent.
The role
This is a hands-on delivery role sitting at the heart of the digital team, acting as the operational bridge between strategy and execution. Working closely with an external agency, you'll take audit findings and strategic recommendations and turn them into real outcomes — spanning technical SEO, content optimisation, and authority development.
Crucially, this role also covers AI optimisation — how the institution appears in AI-generated responses and summaries. That's still a relatively new space, and this is a brilliant opportunity to get ahead of the curve and own it.
What the role involves
1. Implementing SEO and AI optimisation recommendations from agency audits and action plans
2. Improving rankings and visibility fo...