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Client:
MKM Building Supplies
Location:
Chesterfield, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Views:
1
Posted:
04.06.2025
Expiry Date:
19.07.2025
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Job Description:
Product Marketing Team – Senior Marketing Executive
Position Overview:
The role involves developing, implementing, and reporting on marketing campaigns and strategies across multiple channels for our customers and suppliers, working closely with our Procurement Team. Additional duties and overnight stays may be required.
Key Responsibilities:
Campaign Development and Management:
* Create and manage targeted, multi-channel marketing campaigns to promote key product categories, considering branch support and involvement.
* Tailor strategies to effectively reach both B2B and B2C customer segments.
* Use customer insights, segmentation, and feedback to optimise campaigns and drive sales growth online and in branches.
* Lead the daily activities, campaigns, communications, and short-term strategy for product categories, liaising with the Product Marketing Manager, suppliers, and the Procurement Team.
Supplier Collaboration and Alignment:
* Work closely with suppliers to plan and execute co-branded marketing activities aligned with business objectives and the marketing calendar.
* Manage supplier budgets, define KPIs, and ensure campaigns strengthen MKM and supplier brand presence.
Performance Analysis and Reporting:
* Monitor, analyse, and report on key metrics including sales, website traffic, social media engagement, paid search, and email performance.
* Evaluate KPIs like ROI and use insights to improve future marketing activities.
Additional Duties:
* Create engaging social media content aligned with broader marketing strategies.
* Support team members across marketing and branch networks with marketing expertise.
* Manage administrative tasks related to marketing initiatives, including budgets and projects.
* Travel to branches and other locations, possibly involving overnight stays.
Desired Skills:
* Experience in a fast-paced business environment.
* Experience with budgeting for campaigns.
* Strong understanding of digital marketing is desirable.
Required:
* Experience in building, executing, and evaluating marketing campaigns.
* Minimum 3 years’ experience in a marketing role.
* Full UK driving license.
* Candidate should be local to East Yorkshire / North Lincolnshire for office-based work and flexible working arrangements.
BENEFITS
* Competitive pay package.
* Discretionary bonus scheme.
* People-oriented culture.
* Training and development opportunities.
* Holiday scheme rewarding length of service.
* Contributory pension scheme.
* Performance-related bonus.
* Cycle to work scheme.
* Free parking.
* Enhanced maternity and paternity leave.
* Employee discounts.
* Employee Assistance Programme.
* Mental health support.
About MKM:
MKM is the leading independent builders’ merchant in the UK, established in 1995. With over 134 branches and 3100 employees, we value diversity and aim to create a sense of belonging for everyone. Join us on our journey!
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