Booker Group is recruiting for a Catering Sales Support Manager. Reporting to the Head of Catering Proposition, the successful candidate will drive productivity across the catering sales team by owning CRM ways of working, territory and postcode reporting and insights, sales enablement processes, and new business initiatives. This role ensures the sales team has the tools, insight and training to win more consistently and that performance is measured and optimised.
* Performance reporting by postcode
Build weekly and monthly reporting packs for leadership and CSM’s.
* Territory design and coverage
Support CSC territory planning, customer allocation and capacity modelling.
* New business pipeline
Working with internal and external stakeholders (i.e. Zing) to drive new business opportunities and provide the tools and reporting needed for launch and monitoring
* Sales enablement
Create and maintain sales playbooks and initiative launches
* Commercial governance
Coordinate pricing approvals workflow and deal desk processes with Finance and Proposition where applicable.
* Tools and integrations
Act as business owner for sales tools including CRM and Territory tools.
* Customer insights and governance
Ensure coordination, communication and follow up of listening groups both regionally and nationally. This includes maintaining a live diary of events and managing attendance across the catering leadership team.
* Change and continuous improvement
Lead small improvements and change projects that improve conversion rate and overcome customer friction
Key Skills
* Strong sales support and productivity skills
* High proficiency in reporting, dashboards and KPI analysis
* CRM systems expertise (processes, workflows, reporting)
* Ability to manage new business and postcode territory performance insights
* Strong governance and attention to detail
* Growth mindset – continuous process improvement
* Effective cross-functional collaborator
Previous Experience
* Hands‑on CRM ownership or customer file management administration experience
* Experience in sales or commercial operations roles
* Proven capability producing regular performance reporting
* Demonstrated delivery of process improvements or tool launches
Booker is the UK's leading food & drink wholesaler. We are privileged to serve independent retailers, caterers and small businesses, from locations across the country. We operate over 190 cash and carry branches, eight distribution centres, five Best Food Logistics sites, as well as six support centre locations across the UK.
Diversity, equity and inclusion (DE&I) at Booker means that whoever you are and whatever your background, we always want you to feel represented and that you can be yourself at work. In short, we’re a place where Everyone’s Welcome.
We know life looks a little different for each of us. That’s why at Booker and Best, we always welcome conversations about flexible working. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. So, talk to us throughout your application about how we may be able to support you.
We’re proud that Booker is a Disability Confident Committed employer and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support you can expect, please contact recruitment@bookergroup.com
Please note
We can only accept candidates over the age of 18 if the role requires working before 6:15 am or after 9:45 pm or involves working in areas such as the warehouse, beers, wines & spirits, and driving roles.
On the occasions where we have high volumes of applicants, some roles may close earlier than the advertised end date in order for us to manage all of the applicants appropriately. We will only be able to offer individual feedback to those candidates who attend an interview.
*Booker Group is part of Tesco plc, however, is operated separately from the core Tesco business and as such the benefits offered will be different from those offered at Tesco*
For more information about us please visit www.bookergroupjobs.co.uk
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