Overview
Direct message the job poster from Weber-Stephen Products EMEA
Location: Reading, UK (hybrid – minimum 3 days per week in office)
About Weber
In 1952, George Stephen Sr. changed the world of barbecuing forever by inventing the iconic Weber kettle. Today, Weber is a global leader in outdoor cooking innovation, driven by a passion for bringing people together to create amazing memories and delicious food. We continue to build on our legacy through innovation, quality, and unforgettable grilling experiences.
About the role
We're looking for a curious, collaborative and detail-driven Chatbot Content Manager to join our EMEA Owner Experience team. In this new role, you’ll be the driving force behind our digital self-service ecosystem — managing and optimising Weber’s AI-powered chatbot while shaping customer support content across our web platforms.
You’ll own the chatbot conversation design and training process, translate real customer queries into intuitive flows, and ensure our owners receive accurate, on-brand, and accessible support at every touchpoint. You’ll also plan and maintain structured FAQs, troubleshooting guides and support content on weber.com.
It’s a cross-functional role where digital thinking, strong writing, and a love of data come together to improve the owner experience.
What you'll do
* Manage and evolve the performance of Weber’s AI chatbot, acting as its lead content creator and trainer
* Optimise intent design, conversation flow and tone of voice across EMEA markets
* Plan, write, and maintain digital self-service content (FAQs, guides, support articles) for weber.com
* Collaborate with Product, Service, Legal and Marketing teams to ensure accuracy and alignment
* Coordinate localisation and rollout of chatbot and content updates across regions
* Analyse data (deflection rate, satisfaction scores, escalations etc.) to drive content and chatbot improvements
* Partner with global teams to align strategy and share learnings
* Maintain documentation for chatbot flows and content workflows
What you'll bring
* 3+ years’ experience in digital customer experience, chatbot content design, or support content management
* Familiarity with chatbot platforms (e.g. Salesforce Einstein, Intercom, Ada, Zendesk)
* Excellent writing skills and ability to adapt tone and style across markets
* Experience working with structured content, digital knowledge bases, or self-service platforms
* Analytical mindset with experience using performance dashboards and reporting tools
* Strong collaboration skills, especially in cross-functional and international environments
* Fluency in English is essential; additional European languages are a plus
* Basic HTML and SEO knowledge
* Admin-level experience with Zendesk or similar platforms, focusing on workflow and content management
* Knowledge of chatbot API connections and LLM optimisation
Position details
* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Marketing and Customer Service
* Industries: Retail Luxury Goods and Jewelry and Retail Building Materials and Garden Equipment
About Weber – next steps
At Weber, we don’t just make grills — we help people create memorable experiences. You'll join a passionate team focused on creating smarter, more personalised and efficient support journeys for Weber owners across Europe. If you're a detail-oriented content specialist who thrives at the intersection of UX, AI, and customer support, we’d love to hear from you.
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