This is an exciting opportunity to be part of a busy marketing, communication and design team that drives the marketing and communications for some of Northern Ireland’s best-known brands across sport, entertainment and education.
With a primary focus on the W5 and W5 LIFE brands, the postholder will have the opportunity to drive customer engagement, brand awareness and visitor ticket sales through a variety of marketing campaigns and channels, and will form part of a wider team that services the Odyssey complex, including The SSE Arena and Belfast Giants.
MAIN DUTIES
* Lead on delivery of the W5 and W5 LIFE social media strategy in line with consumer trends; including creation and delivery of video content for platforms such as TikTok/Instagram Reels and utilising strong copywriting/organisational skills to manage a busy calendar of daily social media content.
* Production of various online and offline content and marketing materials, including but not limited to photography, videography, blog posts, web articles, and press releases.
* Directly contribute to the delivery of The Odyssey Trust’s wider communications and marketing strategy, supporting the Marketing Manager and Senior Marketing Manager.
* Ownership of maintenance and optimisation of the W5 website, databases and delivery of email marketing campaigns.
* Planning, implementing and reporting on key seasonal marketing campaigns.
* Close monitoring of commercial performance, primarily visitor ticket sales, in line with marketing activity.
* Work closely with the design team to advance marketing and branding materials for W5 and W5 LIFE.
* Liaise with third-party suppliers and partners to ensure delivery of marketing activities and campaigns.
* Play an integral role in the delivery of effective customer communications through monitoring and management of our brands’ various social media and online platforms.
* Research and analysis of current market trends, conducting market research, and keeping up to date with social and digital trends.
* Administrative duties as and when required.
* Contributing to a team-wide rota of event coverage for Belfast Giants games, Arena events, and W5 events, including evenings and weekends.
* Any other duties as requested by your Line Manager.
SELECTION CRITERIA
* Minimum of 2 years’ experience in a marketing role, which must include campaign marketing delivery.
* 3rd Level Qualification in Marketing or a related discipline.
* Experience in video content creation, editing, and delivery.
* Strong copywriting skills and experience creating content for social media, blogs, and press releases.
* Experience using social media platforms, including Facebook, TikTok, X, and Instagram, paid and organic.
* Excellent interpersonal and communication skills, both oral and written, with a strong attention to detail.
* Excellent time management skills – well organised and able to work to tight deadlines.
* Experience in compiling marketing reports using analytic tools such as Google Analytics and social media analytics.
* Proficient in using Microsoft (Office, PowerPoint, Outlook).
* Highly creative and passionate team player.
* Ability to work unsupervised and to use own initiative.
* Willingness to be flexible and work flexible hours, including occasional evenings and weekends.
* Circa £26,000 to £28,000 per annum, dependent on qualifications and experience.
BENEFITS
* Free car parking.
* 33% discount in the W5 cafe, including coffee, and 10% discount in the W5 shop.
* Complimentary tickets to Belfast Giants and friends and family access to W5.
* Holidays commence at 31 days per year, rising to 34 [pro-rata for part-time staff].
* Contributory pension scheme, life assurance and paid sickness benefit.
* A comprehensive health cash plan plus Winter Flu Vaccination Scheme.
* Salary Sacrifice, including pensions, holiday, and cycle-to-work schemes.
* Access to ongoing training and development opportunities.
The Odyssey Group is an equal opportunities employer.
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