THE POSITION
Join our dynamic Established Brands Marketing team and play a key role in shaping the commercial success of Metalyse and other Established Brands.
As Brand Lead, you will be responsible for defining and driving brand strategy, translating insights into integrated customer plans, and ensuring high‑quality execution across channels. You will work closely with cross‑functional stakeholders, balance strategic leadership with operational excellence, optimise resource allocation and promotional effectiveness, and take ownership for brand performance and budget delivery. The role also includes line management of Brand Managers, focusing on capability building, clear ways of working, and delivery in line with company standards, values, and compliance requirements.
Tasks & Responsibilities
* Design and implement brand strategies that address market opportunities and customer needs
* Develop and deliver integrated brand and customer plans aligned with overall strategy and budget
* Lead prioritisation of activities to focus resources on highest‑value initiatives and deprioritise low‑ROI actions
* Ensure operational excellence across brand plans, including KPI definition, monitoring, and continuous improvement
* Achieve or exceed brand performance targets and initiate corrective actions where required
* Manage and optimise marketing budget allocation in line with brand objectives
* Collaborate closely with Medical and cross‑functional teams to align priorities, allocate decisions, and ensure effective execution
* Provide strategic input and coordination across Medical, Quality Improvement, Medical Educators, Corporate Affairs, Customer Excellence, and other enabling functions
* Ensure effective delivery against Integrated Customer Plans (ICP) by brand managers, support functions and external agencies
* Establish clear and consistent ways of working across brands, including planning cycles, governance meetings and support touchpoints, and maintain the Business Routine documentation
* Lead account planning, KPI setting, insight generation, use of AI capabilities, monthly planning meetings for resource allocation and contribution to business development cases
* Build and maintain productive relationships with key internal stakeholders, external experts and advocacy groups
* Line‑manage Brand Managers, including performance management, prioritisation and workload planning
* Guide, motivate and develop the brand team to support engagement, retention and alignment with BI values
* Support talent development and succession planning within the team
* Define learning and development curricula for direct reports
* Ensure all activities are conducted in compliance with legal, ethical and company standards
Requirements
* Strong business acumen with demonstrated ability to develop and execute brand and commercial strategies
* Experience in marketing strategy, brand management and cross‑functional collaboration
* Expertise in digital marketing, data analysis and omni‑channel execution
* Ability to translate insights into clear priorities, actions and measurable outcomes
* Experience in budget planning, allocation and performance tracking
* Leadership skills with the ability to manage, develop and motivate teams
* Customer‑centric mindset and ability to build effective internal and external partnerships
* Experience in the pharmaceutical industry (knowledge of relevant therapy areas is an advantage)
* Degree‑level education or higher, formal marketing or strategy qualifications (e.g. CIM, degree, postgraduate studies or professional certifications)
* Strong communication, collaboration and stakeholder management skills
Location: Office currently located in Bracknell, soon relocating to the Winnersh Triangle Business Park.
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