Senior Account Manager – Formula 1 Sponsorships
Location: London (Hybrid)
Contract: Permanent
The Role
We’re looking for a Senior Account Manager to lead sponsorship and partnership delivery on a global Formula 1 account, working across the EMEA region. This is a high-profile role for someone who lives and breathes motorsport and has hands-on experience managing complex, multi-market sponsorship and activation programmes.
You’ll be responsible for managing senior client relationships, overseeing activation strategy and execution, and leading a client servicing team to deliver world-class work across race weekends, content, hospitality, events, and integrated marketing programmes.
Key Responsibilities
* Own and lead EMEA client relationships on a flagship Formula 1 sponsorship account
* Take full accountability for client fees, activation budgets, and commercial reporting
* Oversee and direct the client team across retained and project-based work, including:
* Race weekend planning and delivery
* At-track branding, signage, and asset management
* Merchandise programmes
* At- and off-track events and hospitality
* Social, PR, ambassador and content programmes
* Experiential activations, show cars, gaming rigs and other F1 assets
* Ensure flawless execution and on-time delivery across all programmes
* Support Directors with resourcing, workload planning, and team management
* Ensure accurate and timely completion of timesheets for yourself and direct reports
* Contribute to new business efforts, including proposals, pitches, and costings for small to mid-size projects
* Actively participate in thought leadership through presentations, written content, webinars, and industry events
Required Experience & Skills
* Background in sponsorship (agency-side, client-side, or rights holder)
* Strong understanding of sponsorship activation, integrated campaigns, and experiential marketing
* Excellent project management skills with exceptional attention to detail
* Strategic mindset with the ability to develop and evolve activation programmes
* Confident advising senior clients and managing complex stakeholder relationships
* Strong commercial acumen, with experience managing budgets and measuring performance
* Thrives in fast-paced, event-led environments and enjoys being part of a close-knit team
What’s On Offer
* Permanent role working on one of the most exciting properties in global sport
* Hybrid working model, with 2–3 days per week in the London office
* Competitive salary and a flexible benefits package tailored to individual needs
How to Apply
If you have sponsorship experience and are excited by the opportunity to work on a global F1 account across EMEA, we’d love to hear from you. Please apply with your CV and a brief summary of your relevant experience.
Due to the volume of applications, we are only able to respond to candidates who are successful.