ABOUT ALGOMARKETING
Algomarketing is a leader in marketing and sales operations consultancy, renowned for its commitment to clarity and transparency in all client engagements. Our organization supports high-profile tech companies, including Google, Stripe, and Zoom, by delivering innovative marketing solutions tailored to their unique needs. Specializing in three primary practice areas: AI & Analytics, Martech, and Demand Gen, Algomarketing is dedicated to driving success across B2B marketing. Join us at Algomarketing for a journey that perfectly aligns with our mission to transform the future of marketing, that is filled with exciting projects and a truly supportive, dynamic and diverse community!
PROJECT: Stripe
ABOUT THE CLIENT
Stripe, a financial infrastructure platform for businesses where millions of companies—from the world’s largest enterprises to the most ambitious startups—use to accept payments, grow their revenue, and accelerate new business opportunities.
ABOUT THE TEAM
We are seeking a results-driven and highly motivated demand generation expert to join our marketing team to own and execute the demand generation strategy for our highest value events in EMEA. This is a business critical role at Stripe that will significantly impact our GTM organization and mature how we show up in the marketplace. This role will be responsible for building and executing the pre-event promotion, audience acquisition, and post-event follow up strategy of Stripe owned events in the region. The ideal candidate will have a proven track record of developing and managing integrated marketing campaigns for in-person events, consistently meeting and exceeding registration and attendance targets.
Key Responsibilities
* Demand Generation: Develop and execute comprehensive demand generation strategies aimed at maximizing event registration and attendance, aligning with the company’s overarching business goals.
* Event Promotion: Manage the promotional calendar and execution across multiple channels, including email marketing, paid media, social media and partner marketing. Experience promoting large events with 1000+ attendees is a plus.
* Project Management: Organize and oversee multiple event-promotion tactics, ensuring that timelines and objectives are met through careful coordination and planning.
* Cross-Functional Collaboration: Collaborate effectively with various teams including Event Marketing, Field Marketing, Marketing Operations, Brand, Communications and Sales Development to foster a cohesive and impactful campaign execution.
* Communication Skills: Exhibit strong verbal and written communication skills to present updates to senior leadership and engage stakeholders across different departments.
* Performance Analysis: Establish performance targets, measure results, and conduct in-depth analysis on registration pacing, attendance rates and pipeline influence. Identify performance insights and use this data to inform strategic pivots and performance narratives. Analyse post-event metrics and optimise for future events.
Skills, Knowledge & Expertise
* Bachelor's degree in Marketing, Business, or a related field
* 5 years of experience in B2B demand generation, with a specific focus on events
* Proficient in digital marketing strategies and tools
* Strong project management skills with the ability to manage multiple initiatives simultaneously
* Excellent collaboration skills with a history of successful cross-functional teamwork
* Strong analytical skills, with proven ability to analyse data and provide actionable insights
* Exceptional verbal and written communication skills
* A passion for creating compelling event experiences and a deep understanding of what drives attendance
Preferred qualifications
* Experience in promoting large events with 1,000+ attendees
* Experience marketing to audiences in UK, France and/or Germany; fluency in French or German is a plus
* Experience in event marketing or event planning
* Ability to work collaboratively with cross-functional and cross-border teams
* Strong problem solving skills and a proactive approach to finding solutions and hitting targets
* Excellent attention to detail and ability to manage tight deadlines in a fast-paced environment
* Hands-on experience with marketing automation (e.g. Marketo) and CRM (e.g. Salesforce) platforms
* Experience in high-growth technology or payments industry