Growth Lead - West London - High Growth Health & Wellness Brand
We're partnering with an ambitious consumer challenger brand that has been making waves since its launch in 2015.
Operating a
direct-to-consumer subscription model
alongside a strong retail presence, the business is stocked in major retailers such as M&S, Waitrose, Sainsbury's, Boots and Ocado. Alongside retail, the company has built a powerful e-commerce engine through
Shopify (D2C)
and
Amazon
, with D2C as the largest revenue driver.
With its
own production facilities in North London
, the business controls quality end-to-end and is well positioned to scale rapidly. Following fresh investment of
£5M per year into growth
, the team (c.25 people across production, commercial, NPD, and marketing) is now building out a brand-new growth function to unlock the next stage of their journey.
The culture is
fast-paced, experimental, and ambitious
— this is a team that eats, breathes, and sleeps growth.
About the Role – Growth Lead
This is a
brand-new role
reporting directly to the Founder, designed to accelerate customer acquisition and scale digital performance. It's hands-on, data-driven, and highly impactful — perfect for someone who thrives in fast-growth environments.
Key Responsibilities:
* Own acquisition strategy across
Meta, Google, TikTok, WhatsApp
, and test emerging channels.
* Drive
customer acquisition and conversion optimisation
with a test-and-learn mindset.
* Manage the
Shopify D2C site and Amazon marketplace
to maximise performance.
* Collaborate closely with performance marketing, brand, and customer success teams to align acquisition with retention.
* Track, measure, and report on KPIs, providing actionable insights to the leadership team.
About You
We're looking for someone who is:
* Tech-focused, analytical, and commercially minded.
* Comfortable rolling up sleeves in a
hands-on role
(no direct reports).
* Ambitious and motivated with the mindset to match a fast-paced scale-up.
* Experienced in growth marketing / performance marketing within e-commerce.
* Excited to be part of a journey that will
double the size of the business in the next 6–12 months
.
* Ideally coming from a high growth business background