Red Bull UK is currently recruiting for a Senior National Account Manager - Bestway & Costco FTC 12 Months to be based in the UK.
The Senior National Account Manager (SNAM) is responsible for driving revenue growth through strategic account planning, effective customer engagement, and best-in-class execution across Bestway and Costco. This role requires strong commercial acumen, negotiation skills, and cross-functional collaboration to deliver against key business objectives.
The SNAM will work closely with the Wholesale Business Unit Director to implement the Bestway & Costco strategy, lead key negotiations and ensure the delivery of joint business plans. Additionally, they will manage and develop two National Account Executives (NAEs) to support execution and the overall delivery of objectives.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
1. Deliver volume, share and profit targets by executing tailored business plans.
Develop and maintain strategic joint business plans with Bestway & Costco, respectively.
Negotiate and implement cost price increases, trade terms, and promotional plans.
Track sales performance and forecasting, ensuring accurate demand planning.
2. Build strong relationships with key stakeholders across Bestway & Costco.
Develop a comprehensive customer contact matrix and align key stakeholders internally & externally.
Work with cross-functional teams including Field Sales, Shopper Marketing, Supply Chain and Demand Planning to maximise brand visibility and execution.
3. Manage and develop two National Account Executives (NAEs), providing excellent management and coaching to maximise their strengths.
Develop a high-performance culture through high engagement, promoting a healthy feedback cycle.
Lead by example, driving a culture of performance, accountability, and continuous improvement.
4. Analyse sales data, category insights, and market trends to inform strategic decision-making.
Track and evaluate trade investment ROI to optimise budget allocation with cross-functional partners like Commercial Finance & Net Revenue Management.
Ensure accurate forecasting and promotional planning to drive availability, efficiency and profitability.
5. Proven experience as a National Account Manager or similar commercial role within FMCG.
6. Strong track record in customer negotiations, JBP execution, and revenue growth.
7. Ability to influence internal and external stakeholders at multiple levels.
8. Strong analytical skills with proficiency in sales data interpretation.
9. Excellent communication and presentation skills.
10. People management and coaching experience.
11. Travel 40-50%
Senior National Account Manager - Bestway & Costco FTC 12 Months
Red Bull
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: