Director of Sales – Leading Travel Business
Up to £120,000 + Bonus & Benefits
Home-based | Frequent travel to Manchester HQ & nationwide
We are working with a market-leading travel business with ambitious growth plans in the UK, seeking a high-impact Sales Director to lead its Trade Sales and Partnerships strategy.
This is a senior, commercially critical role, responsible for driving revenue growth, expanding market share and strengthening long-term relationships across the UK travel trade. You will lead a well-established national sales team and act as the face of the business within the industry.
The role is home-based, with regular travel to the Manchester head office and frequent nationwide travel to meet partners, attend events and support the sales team.
Responsibilities
As Sales Director, you will define and execute a clear, forward-thinking sales strategy that delivers sustainable growth across a diverse portfolio of premium travel products. You will work closely with senior leadership and cross-functional teams to ensure strong commercial performance, brand alignment and an exceptional partner journey.
Key responsibilities include:
Developing and implementing a national trade sales strategy aligned to wider business objectives
Driving revenue growth through existing partnerships while identifying and securing new commercial opportunities
Leading, motivating and developing a high-performing UK sales team
Owning the full sales process, from proposition and presentation through to negotiation and contract close
Building long-term, strategic relationships with key trade partners
Analysing market trends, competitor activity and customer behaviour to inform decision-making
Overseeing sales forecasting, targets, budgets and performance reporting
Working closely with marketing, commercial, operations and customer teams to deliver a seamless end-to-end experience
Representing the business at trade events, industry awards, partner events and hosted experiences
Requirements
You will be a confident, commercially driven sales leader with strong experience operating at senior level within a relevant, trade-focused industry.
A proven track record (5+ years) in a senior sales leadership role
Experience managing national sales teams and delivering against ambitious growth targets
Exceptional relationship-building, negotiation and influencing skills
A strategic mindset combined with hands-on commercial execution
Strong understanding of premium or luxury market dynamics
Experience launching or scaling products in competitive environments
High levels of resilience, adaptability and professionalism in a fast-paced setting
The credibility to engage confidently with senior stakeholders internally and externally
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