The GeneralPractice Support Unit (GPSU) supports GP practices across Somerset to thrive.We are looking for a creative and proactive Communications and EngagementOfficer to help shape and deliver our communications across digital andtraditional channels.
You will manageour digital presence, create engaging written and visual content, and supportcampaigns that raise awareness of GPSUs work with practices, partners andstakeholders. The role includes managing websites and social media, producingdigital content, supporting events, and using analytics to improve performance.
This hybridrole requires a minimum of two days per week in our Yeovil office.
Werelooking for someone with:
Experience managing websites,social media and digital platforms
Excellent writing skills and theability to translate complex information clearly
Strong planning and organisationalskills
A creative, proactive andcollaborative approach
Experience inNHS or public sector communications is desirable but not essential.
Main duties of the job
Main Duties
Develop and deliver communications and engagementcampaigns aligned with GPSUs mission, objectives and priorities.
Create high quality written and visual content for a range of channels,including websites, newsletters, social media, digital platforms and presscommunications.
Produce visual content through filming, photography and basic editing tosupport digital communications.
Manage, maintain and develop GPSUs digital presence, including websitecontent and social media accounts.
Plan, schedule and publish digital and social media content, monitoringengagement and performance.
Support digital marketing activity, including paid social media campaignswhere appropriate.
Ensure all communications adhere to agreed brand guidelines, tone of voiceand visual identity.
Work with colleagues to translate complex information into clear, engagingand accessible content.
Support internal communications, leadership briefings and changecommunications.
Build positive working relationships with GP practices, system partners andother stakeholders.
Support media activity, including drafting press releases, statements andreactive responses.
Organise and support stakeholder events, webinars and engagement activities(virtual and in person).
Monitor and report on digital performance, using analytics and insight toinform and improve content and campaigns.
Ensure all communications comply with accessibility requirements, inclusivityprinciples and data protection regulations.
About us
The GP SupportUnit (GPSU) exists to champion, support, and amplify general practice inSomerset. Acting as an extension of the practice team, we help GPs and primarycare professionals navigate challenges, embrace innovation, and thrive. Throughcollaboration, shared expertise, and hands-on support, we deliver high-qualityservices that reduce burden, unlock system value, and ultimately improvepatient outcomes. Trusted by practices and recognised across the Somersetsystem, the GPSU is here to make general practice stronger - now and into thefuture.
Job responsibilities
The GPSU provides strategic and operational support togeneral practice in Somerset. The Communications and Engagement Officer willplay a key role in shaping, delivering and managing GPSUs communicationsacross digital and traditional channels.
The role has a strong digital focus and will suit aconfident communicator with experience managing websites, social media andother digital platforms, alongside strong content creation skills. Thepostholder will be responsible for producing engaging, accessible and onbrandcontent that raises awareness of GPSUs work and supports engagement withpractices, partners and stakeholders.
This is a hybrid role. The postholder will be required towork on site at the GPSU office in Yeovil for a minimum of two days per week.
Develop and deliver communications and engagementcampaigns aligned with GPSUs mission, objectives and priorities.
Create high quality written and visual content for a range of channels,including websites, newsletters, social media, digital platforms and presscommunications.
Produce visual content through filming, photography and basic editing tosupport digital communications.
Manage, maintain and develop GPSUs digital presence, including websitecontent and social media accounts.
Plan, schedule and publish digital and social media content, monitoringengagement and performance.
Support digital marketing activity, including paid social media campaignswhere appropriate.
Ensure all communications adhere to agreed brand guidelines, tone of voiceand visual identity.
Work with colleagues to translate complex information into clear, engagingand accessible content.
Support internal communications, leadership briefings and changecommunications.
Build positive working relationships with GP practices, system partners andother stakeholders.
Support media activity, including drafting press releases, statements andreactive responses.
Organise and support stakeholder events, webinars and engagement activities(virtual and in person).
Monitor and report on digital performance, using analytics and insight toinform and improve content and campaigns.
Ensure all communications comply with accessibility requirements, inclusivityprinciples and data protection regulations.
Maintain a consistent and professional brand presenceacross all channels.
Manage competing priorities and deadlines, balancing planned and reactivecommunications.
Provide advice to colleagues on effective communication and engagementapproaches.
Use insight, feedback and analytics to evaluate impact and continuouslyimprove digital performance.
Identify potential reputational risks and escalate where appropriate.
Keep up to date with best practice in NHS, public sector and digitalcommunications.
Travel within Somerset as required to support engagementwith practices and partners.
Flexible working, including occasional evenings or events outside normalworking hours.
This post is subject to continual development. The jobdescription outlines the main responsibilities of the role but is notexhaustive.
Experience in NHS or public sector communications isdesirable but not essential.
Person Specification
Knowledge and Skills
* Excellent written and verbal communication skills.
* Strong digital communication and content creation skills.
* Experience managing digital platforms, including social media and websites.
* Knowledge of website content management systems (CMS).
* Understanding of visual design principles and brand guidelines.
* Ability to create basic visual, video and photography content for digital channels.
* Understanding of digital analytics and performance reporting.
* Strong planning, organisational and project management skills.
* Ability to tailor messaging for different audiences and channels.
* Creative, proactive and able to identify new engagement opportunities.
* Ability to manage competing priorities and work under pressure.
* Knowledge of digital marketing and paid social media.
* Experience producing patient facing communications.
* Knowledge of the NHS, primary care or public sector environment.
Experience
* Experience in a communications, engagement or digital communications role.
* Experience writing and editing content for a range of audiences.
* Media relations or press release writing experience.
* Experience in NHS, healthcare or public sector communications.
* Experience using analytics or insight to evaluate content or campaigns.
Qualifications
* Degree or equivalent experience in communications, digital marketing, PR or a related field
* Evidence of continuous professional development
Personal Qualities
* Adaptable and resilient in a fast paced environment.
* Enthusiastic, creative and self motivated.
* Strong attention to detail and commitment to high quality work.
* Professional, diplomatic and confident with diverse audiences.
* Commitment to confidentiality, integrity and public sector values.
* Able to work independently and collaboratively.
Training and Communication
* Willingness to undertake mandatory and role related training.
* Ability to communicate confidently across written, verbal and digital platforms.
* Ability to build effective working relationships with colleagues and stakeholders.
Full-time,Flexible working,Home or remote working
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