About Us
Short Stay Harrogate is a premium property management company specialising in short-lets and holiday homes across Harrogate and the surrounding area. We manage beautiful homes, deliver exceptional guest experiences, and help homeowners maximise their rental income.
We're now seeking a Marketing & Social Media Manager to take ownership of our digital presence, brand voice, and marketing campaigns. This role blends creativity and strategy, giving you the chance to shape how our brand is seen and drive measurable growth.
The Role
You'll be responsible for developing and executing marketing strategies that grow both guest bookings and homeowner sign-ups. From creating content within our properties and across Harrogate, to launching paid campaigns and tracking results, this is a varied and hands-on role where your work will directly impact our growth.
Key Responsibilities
Social Media & Content
* Create and manage engaging content within our properties and across the Harrogate area for Instagram, TikTok, Facebook, and LinkedIn.
* Develop and implement comprehensive social media strategies that align with business objectives.
* Build a content calendar showcasing our homes, guest experiences, and lifestyle branding.
* Monitor channels for trends, insights, and engagement opportunities, responding promptly to comments and messages.
* Build relationships with influencers and local businesses to boost reach and brand reputation.
Digital Marketing & Ads
* Plan and run paid ad campaigns (Meta Ads, Google Ads, TikTok Ads) to generate homeowner leads and guest bookings.
* Manage budgets, analyse campaign performance, and make data-driven recommendations for improvement.
* Support SEO and website optimisation to increase organic traffic.
Brand & Partnerships
* Ensure consistent messaging across all channels and marketing materials.
* Manage email marketing campaigns and newsletters for past guests and homeowners.
* Represent Short Stay Harrogate at networking events and within the local community.
* Stay updated on digital marketing and social media trends to keep strategies innovative.
What We're Looking For
* Proven experience in social media management or marketing.
* Strong communication skills with excellent attention to detail.
* Proficiency in social media scheduling and analytics tools (Meta Business Suite, Google Analytics, or similar).
* Ability to work independently and proactively in a fast-paced environment.
* Creative mindset with fresh ideas for content and campaigns.
* Knowledge of current trends in digital marketing and social media.
* Bonus: experience in hospitality, travel, or property sectors.
What We Offer
* £30,000 base salary + performance bonus.
* Clear progression path: Marketing & Social Media Manager → Head of Marketing.
* Flexible working and autonomy to shape the role.
* Training budget and opportunities to attend industry events.
* The chance to lead the marketing for a premium property brand in Harrogate.
Job Types: Full-time, Freelance
Pay: From £30,000.00 per year
Benefits:
* Employee discount
* Work from home
Work Location: Hybrid remote in Harrogate HG1 1UE