At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Our mission – we are building the worlds most admired and compelling brand ecosystem
Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences
Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. Please note this role is based 3 days in our London office with 1 day at our Shirebrook HQ and 1 day working from home
Responsible for Digital Trading across Luxury Business and reporting to Head of Digital Trading, Premium and Luxury. The role will include line management of the Luxury trading team, responsible for the commercial model as well as reporting to make strategic recommendations to increase digital sales and on-site experience. The role will also involve a significant element of cross-functional campaign planning to ensure that Group-wide promotions and major campaigns are executed efficiently and effectively. Responsible for the success and delivery of digital sales within the Luxury business; Work with Head of Digital Trading to define, develop and deliver a Digital trading strategy for the Luxury business in line with the key brand and business commercial objectives
Manage regular performance reviews, including monthly and quarterly meetings working collaboratively across all key departments to capture customer and market insight and feedback, ensuring that the week-to-week performance movements are incorporated into the forecast and remedial actions taken where appropriate.
Perform regular data analysis to inform and support reactive actions, and ensure all team members are upskilled to have a high level of data literacy
Devise and drive a performance and data analysis plan to inform and support growth using analytical tools.
Present ideas and analysis to wider teams to align business processes and projects
Lead and own with key stakeholders the Own the Luxury section of the Digital trading calendar, ensuring campaigns, promotions and trading initiatives are actioned and executed with the optimisation of customer journey always in the forefront
Lead campaign planning and execution for all websites (Luxury as well as Premium and Sport) cross-functionally, ensuring that the best processes are in place to maximize key trading moments
Work with the Digital Marketing team to ensure product & trading strategies are supported and aligned with the digital marketing strategy for all channels including SEO, PPC, Paid Social, Affiliates and Loyalty
Present ideas and analysis to wider teams to align business processes and projects
As relevant, represent Digital Trade in key cross-functional projects/initiatives that help deliver trading targets (e.g., Accountable for optimisation of site navigation, customer journey and product placement strategies to drive online improvements to conversion rates and online KPI’s
Work with the Product, Experimentation and UX teams to contribute to and influence the prioritisation of the development roadmap
Build an effective and motivated team, to work as more than a collection of individuals
· Be an active and positive contributor to the team, contributing to the overall digital strategy
· Represent the Digital Trading Team across the wider business, ensuring digital KPI’s are understood and achievable for all
Analytical with strong reporting skills, advanced Google Analytics, Contentsquare, and Excel user
● Experience working within e-commerce platforms
● Experience driving both day-to-day improvements and larger strategic projects that contribute to sales growth
● At least 5 years of experience in a similar digital role in a retail or consumer bran
Along with your benefits package we also offer a wide range of perks for our colleagues:
If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.
*Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.
Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.
Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.