Catalyst Gateshead, England, United Kingdom
Join or sign in to find your next job
Join to apply for the Chief Brand Officer role at Catalyst
Catalyst Gateshead, England, United Kingdom
3 days ago Be among the first 25 applicants
Join to apply for the Chief Brand Officer role at Catalyst
Get AI-powered advice on this job and more exclusive features.
Our client, a successful tech scale-up, cash generative SME, with a £5m turnover and employing 70 staff, is looking to double in size in the next five years under the guidance of its experienced, highly charismatic and driven CEO, supported by a first-class senior leadership team.We are looking to recruit a Chief Brand Officer to take full ownership of the companys brand identity, and outward communications.
This is not a marketing or social media role. Instead, the CBO will serve as the strategic leader responsible for defining, refining, and safeguarding the brand across every touchpoint, while supporting scalable, brand-aligned growth through an influencer-led strategy and non-social media campaigns.
As Chief Brand Officer, You Will
Own and evolve the companys brand architecture, positioning & retaining tone of voice, and visual identity
Develop and maintain comprehensive brand guidelines to ensure alignment across all internal and external touchpoints
Serve as the brand guardian, protecting and evolving brand equity across all teams and outputs
Audit all existing and historic external-facing materials (e.g. website, product messaging, investor decks, recruiting assets, sales collateral) for tone, clarity, and consistency
Define editorial and visual standards for all public communications
Work cross-functionally to bring all materials into alignment with the refined brand identity and voice
* Work alongside the existing Marketing team to lead the strategic refresh and relaunch of the brand, including narrative, brand design evolution and Enterprise
Oversee the creative development of all new brand assets in collaboration with internal teams and external partners
Manage and communicate the brand relaunch roadmap internally and externally
Develop and implement a brand strategy that supports scalable growth through influencer marketing, focusing on brand alignment, content integrity, and messaging consistency
Define guidelines, narratives, and creative standards for influencer partnerships (without managing execution or social media directly)
Partner with marketing and growth teams to ensure influencer-led initiatives reflect and reinforce core brand values and positioning
Create systems, tools, and documentation to ensure consistent brand application across all teams
Lead training and enablement efforts to help internal stakeholders communicate and represent the brand confidently
Establish ongoing brand review processes to maintain high standards
As Chief Brand Officer, You Will Need
Executive level experience in brand strategy, identity development, and communications
A successful track record of leading or relaunching brand architecture in a growing or transformational business
Deep expertise in content, editorial review, and storytelling across multiple channels
Strong understanding of how brands scale through influence, advocacy, and community, without relying on traditional advertising
Excellent cross-functional collaboration and stakeholder management skills
Strategic mindset with sharp attention to creative and operational detail
Experience working in the health and fitness sector (advantageous)
Salary & Benefits
£130k pa
25 days holiday + bank holidays
Employee discounts
Free on-site gym
Enhanced sick pay scheme
Enhanced maternity & paternity pay
LNKD1_UKTJ
Seniority level
* Seniority level
Executive
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Strategic Management Services
Referrals increase your chances of interviewing at Catalyst by 2x
Sign in to set job alerts for “Chief Marketing Officer” roles.
Newcastle Upon Tyne, England, United Kingdom 1 day ago
North Shields, England, United Kingdom 6 days ago
Wideopen, England, United Kingdom 3 days ago
South Shields, England, United Kingdom 2 weeks ago
North East, England, United Kingdom 3 weeks ago
North Tyneside, England, United Kingdom 1 week ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
J-18808-Ljbffr