Lead Generation Marketing Manager
We have an exciting opportunity available in our Marketing department for Verisure Ireland, with potential locations in Dublin, London, or Newcastle. We seek a reliable, experienced Lead Generation Manager to join our busy marketing team and be part of Europe’s leading home and business security provider. This is a full-time, newly created role with a clear career path to Marketing Director.
Lead Generation Marketing Manager Job Purpose
As the Lead Generation Manager, you will report to the Marketing Director and be responsible for ensuring optimal performance in both online and ATL marketing. You will present learnings, assist in budget and forecast exercises, analyze performance, and provide critical business support for decision-making. The ideal candidate should be highly analytical, well-organized, persistent, detail-oriented, and possess effective communication skills.
The candidate will lead our Lead Generation operations with a hands-on approach to improve our website, understand CMS, CRM, and other relevant databases, and develop in-depth knowledge of our business to influence decisions. The role requires independence, entrepreneurial spirit, and the ability to establish reporting and processes to support marketing strategies and projects.
Job Duties
1. Digital CRO: Test and update website, landing pages, and funnels to improve conversion rates, lead quality, and volume.
2. Marketing Content: Generate and adapt video and image designs for online and ATL marketing, supervise graphic design, and enhance text content for SEO.
3. TV Performance Analysis & Support: Understand TV advertising’s influence on lead generation, coordinate with production agencies, and manage timely delivery of TV content.
4. Lead Allocation Optimization: Review campaign performance daily, analyze dips and peaks, lead testing and distribution, and track effectiveness across branches with recommended actions.
5. Financial Reporting: Manage accounting responsibilities, provide timely financial reports, variance analyses, manage billing, and ensure controls over client billing and credit notes.
Requirements / Must have:
* Bachelor’s degree in Marketing, Economics, Engineering, or Business; Master’s degree is a plus.
* Proficiency in Excel and PowerPoint.
* Experience with Google Analytics, Tag Manager, Google Ads, Meta Ads, and other platforms.
* Advanced HTML and CSS skills.
* Knowledge of SEO best practices.
* SQL and database management knowledge is a plus.
* Reliable, autonomous, organized, and able to prioritize tasks.
* Highly analytical with data interpretation skills.
* Experience or strong interest in marketing.
Additional Skills and Qualifications:
* Experience in Digital or Performance Marketing roles.
* Excellent analytical, problem-solving, and presentation skills.
* Ability to influence senior management and demonstrate initiative.
* Strong organizational and teamwork abilities.
* High integrity and professionalism.
* Results-driven, proactive, and detail-oriented.
Verisure Career Opportunities
We offer internal mobility, training, international opportunities, and tools for skill development. Our focus on quality results in high customer satisfaction and loyalty, with strong growth and retention rates globally. This role offers significant progression opportunities.
Diversity & Inclusion
Verisure is an equal opportunities employer. We value diversity and encourage applicants from all backgrounds. Please inform us of any specific requirements during the recruitment process.
Ready to join our team?
Apply today and turn your dream job into reality! Be you. Be more. Be Verisure.
Note: All employees must complete a DBS check, provided by Verisure to successful candidates.
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