Digital Marketing Manager Salary: £55,000–£65,000 Location: Hybrid – minimum 3 days per week in-office We are recruiting on behalf of a growing, family-run financial services business that is investing heavily in its in-house marketing capability. This is a newly created, permanent position for a Digital Marketing Manager ready to take full ownership of paid media, SEO, AI-driven strategy, and performance-based lead generation. This is a strategic and hands-on role. You'll be responsible for significantly increasing high-quality lead volume across paid channels, organic search, and emerging digital platforms. The business currently generates around 600 leads per month, primarily via paid social — your role will be to maintain that volume, improve cost efficiency, and dramatically grow the share of leads from organic and owned media. Key Responsibilities * This role combines strategy, execution, and performance management: * Own and scale paid media campaigns across Meta, Google Ads, and other performance platforms * Manage and optimise a paid media budget of £150,000–£250,000 annually (increasing over time) * Create, test, and iterate ad creatives, landing pages, and messaging * Design and execute a full SEO strategy (technical, on-page, and content-based) to drive organic growth * Improve website performance for lead generation (CRO, UX structure, SEO alignment with search intent) * Use AI tools daily for research, copy, analysis, testing, and efficiency * Ensure full tracking, attribution, and performance measurement is correctly set up and maintained * Work closely with directors to align marketing output with business goals * Initially work alongside existing agencies, with the expectation of bringing the function fully in-house within 6 months About You To be considered, you must: * Have direct, hands-on experience in paid media and SEO. You’ll be confident managing budgets, optimising campaigns for lead generation and CPA, and taking full ownership of performance outcomes. * Daily use of AI tools should already be part of your current role or workflow. * You should not apply if your experience is limited to social media posting, brand awareness campaigns, or agency coordination without direct campaign execution. * This role is for a performance-driven Digital Marketing Manager ready to build, test, and grow results from the ground up. * Nice-to-Have (Not Essential) * Experience with CRO and landing page testing * Basic website or CMS management * Broader experience in email, analytics, or martech tools How Success Will Be Measured * Success in this Digital Marketing Manager role will be measured by: * Increased total lead volume * A growing share of leads from organic and AI-discovery channels * Reduced reliance on agencies * Improved performance and cost control across paid channels * A scalable, in-house marketing function that can grow with the business As results grow, the company will expand the team around you. Within 12–24 months, there is a real opportunity to lead a small internal marketing department. Working Arrangement This is a hybrid role. A minimum of 3 days per week in the office is mandatory, with up to 2 days working from home. Full remote is not an option. How to Apply If you’re a data-driven, commercially focused Digital Marketing Manager ready to take ownership of performance marketing inside a growing business, we want to hear from you