Job Introduction
We are seeking a highly commercial and customer‑focused Channel Customer Marketing Lead to drive the performance of the William Grant & Sons portfolio across the Off‑Trade and eCommerce channels. Based in Hampshire, you will be leading a team of 5 Customer Marketing Managers who execute world class activations across the biggest retailers in the UK. This is a pivotal role that blends shopper insight, shopper marketing, digital commerce excellence and customer engagement to deliver standout execution in grocery and online platforms.
Main Responsibility
1. Team leadership (5 people). Drive line management standards aligned to company values that maximise employee engagement, manage performance and develop talent.
2. Ownership of marketing investment budgets, ensuring usage aligns to strategic priority channel, customer and brand combinations.
3. Visibility & tracking of activation spend through activity grids/internal templates. Ownership of channel plans through internal forums incl. QBRs & Business Planning
4. Embed M&E process and culture ensuring constant learning & application
5. Route to consumer activation standards tracked and measured for input into UK monthly cycle (BPM/CMR)
6. Build, share and execute channel activation strategy alongside Head of Channel (R(E)tail) ensuring voice of customers lives in our plans
7. Shopper insight (conversion audience) development & implementation in channel plans.
8. Ensuring the right tools & process are in place to ensure best in class activations, using global tool kits and developing them to be UK ready.
9. Strong stakeholder r/ship with heads of marketing, brand mangers & channel leads to play the important connection role between your team & the marketing/commercial functions
10. Manage and maintain agency roster, ensuring service levels are upheld on quality and cost.
11. Support VT working and collaboration with Customer teams, Brand Marketing, Finance and Supply Chain.
12. Deliver operational standards and controls on overheads/T&E, PO and invoice compliance
Our Ideal Candidate
You’re a confident leader and creative marketer with an insightful commercial mind. You love building iconic brands leveraging a challenger mindset. With strong experience in FMCG or drinks, you know how to lead teams and work collaboratively with cross-functional teams to deliver outstanding campaigns. You thrive in fast-paced environments, balancing creative flair with disciplined execution, and can manage agency partners and a wide range internal stakeholders to a high standard.
What we can offer you
13. We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
14. Our employees enjoy a generous holiday entitlement and an opportunity to ‘buy’ or ‘sell’ some holiday entitlement.
15. Private Healthcare and Doctor@Hand (remote GP service).
16. Our employees can join a defined contribution pension plan. Employees contribute either 4% or 5% of salary, the company contributes 8% or 10% depending on the employee contribution. Employee contributions can be made through salary sacrifice.
17. Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
18. Our Life Assurance cover is a multiple of eight times your annual basic salary.
19. Product allocation so that you can enjoy our fantastic portfolio of brands.
20. Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value. All while making savings (at least 25%) and spreading the cost.
21. Every employee has the opportunity to claim up to £1, per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
22. Learning resources to help you be your best self.