The Bloomsbury, London Located in central London just minutes away from The British Museum, Theatreland, Soho and the designer boutiques and markets of Covent Garden, The Bloomsbury hotel sits at the heart of the historic and vibrant 18th century Bloomsbury. The Bloomsbury is the proud winner of 'Best Urban Hotel' in the 2017 Condé Naste Johansen's UK and Ireland Awards for Excellence. Are you a pa