Job Title: Sales Manager Location: Hybrid — 4 days office-based, Fridays WFH London based Reports To: Sales Director About the Role Talent Magpie Recruitment is working with a leading global consumer brand, seeking an experienced Sales Manager to drive the expansion of its products portfolio in the UK market. This is an exciting opportunity to take ownership of a high-growth category, working with innovative products and established global teams. The successful candidate will play a pivotal role in accelerating UK sales performance, building retail and distribution partnerships, and shaping market entry strategies across healthcare, retail, and e-commerce channels. Key Responsibilities Revenue Growth & Market Expansion Develop and execute the UK sales strategy for their products portfolio across key channels: retail (Amazon, Boots, John Lewis), direct-to-consumer, healthcare (NHS partnerships), and specialist stores. Deliver against quarterly sales and market share targets. Benchmark performance against key competitors to inform positioning and growth strategies. Retail & Distribution Partnerships Lead negotiations with UK retailers and distributors, securing shelf space, listings, and promotional support. Identify and pursue new opportunities such as pharmacy chains, subscription models, and emerging sales channels. Market Intelligence Monitor competitor activity and market trends to refine pricing, promotional strategies, and product mix. Provide actionable feedback to global teams on UK regulations, consumer insights, and product development opportunities. Cross-Functional Collaboration Partner with marketing to adapt campaigns for the UK market, leveraging influencers and parenting communities. Collaborate with supply chain to manage stock and align inventory to demand peaks (e.g., seasonal gifting). Candidate Requirements Experience: 5 years’ experience in UK sales within consumer technology, or healthcare devices. Proven track record of launching or scaling products with leading UK retailers (e.g., Boots, Argos, Mothercare, Ocado). Knowledge & Skills: Strong understanding of UK baby product market trends, consumer behaviours, and compliance standards. Exceptional negotiation and relationship management skills with retailer/distributor networks. Data-driven approach, comfortable with tools such as Excel, Salesforce, and Nielsen/IRI analytics. Entrepreneurial mindset with the agility to test and optimise new sales channels. Desirable: Established relationships with key buyers at major UK retailers. What’s on Offer Competitive salary and performance-based bonus. Opportunity to shape UK market strategy for an internationally recognised brand. Collaborative, fast-paced environment with scope for career growth.