Marketing & Content Creation Specialist
Self-Employed Position
About Us
Join Dr. Amber Aplin's expanding portfolio of innovative businesses in the heart of the Scottish Borders:
* The Gentle Touch - The UK's first fully biomimetic dental practice, revolutionising tooth preservation and setting new standards in dental care
* Biomimetic Academy - A pioneering dental education business training dentists and dental therapists from across the UK in advanced tooth preservation techniques
* The Corn Exchange - A unique event venue housed in a beautifully restored historic building in Kelso
The Role
We're seeking a creative and versatile content creation specialist to develop and execute exceptional digital marketing strategies across our three innovative businesses. This self-employed position is perfect for an experienced marketing professional who excels at creating engaging social media content - particularly video and visual storytelling - and wants to work with diverse, cutting-edge brands.
Key Responsibilities
Content Creation & Video Production
* Create engaging, professional content for LinkedIn, Instagram, Facebook, TikTok and YouTube - including reels, short-form videos, and visual storytelling
* Plan, film, and edit video content that showcases our expertise, behind-the-scenes content, patient success stories, and educational material
* Develop compelling visual narratives that translate professional services into engaging content
Social Media Management
* Develop and execute comprehensive social media strategies across all platforms for our three distinct businesses
* Manage day-to-day social media presence, ensuring consistent posting schedules and audience engagement
* Stay current with platform algorithms, trends, and best practices
Digital Marketing & Content Strategy
* Write and publish compelling blogs for our websites, showcasing our expertise and services
* Plan and implement targeted marketing campaigns to drive awareness and bookings
* Ensure consistent messaging and visual identity across all marketing materials and platforms
* Monitor performance metrics across all channels and optimise content for maximum engagement and reach
Essential Skills & Experience
Exceptional content creation skills with a strong portfolio of social media content across LinkedIn, Instagram, Facebook, TikTok and YouTube
* Video production expertise - ability to plan, film, and edit engaging reels and short-form video content independently
* Creative storytelling with the ability to translate professional services into compelling visual narratives
* Platform-specific knowledge - understanding of best practices, algorithms, and content formats for each social media platform
* Strong written communication skills with proven ability to write engaging blog content
* Self-employed experience or strong entrepreneurial mindset with ability to manage own workload and deadlines
* Proficiency in video editing software (e.g., CapCut, Adobe Premiere, Final Cut Pro) and design tools
* Excellent organisational skills and attention to detail
* Ability to work independently and manage multiple client priorities
* Full driving licence and access to a vehicle
Desirable Qualifications
* Marketing or digital media qualification
* Professional experience managing business social media accounts with proven growth metrics
* Advanced video editing and motion graphics skills
* Experience with professional filming equipment and lighting
* Knowledge of social media management tools (Hootsuite, Buffer, Later, etc.)
* Understanding of social media analytics and performance optimisation
* Experience with WordPress or similar content management systems
* Knowledge of Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager
* Understanding of the healthcare/dental sector
* Photography skills for high-quality still content
Personal Qualities
* Creative visionary with a keen eye for visual storytelling and brand aesthetics
* Content trend awareness - stays current with social media trends and platform updates
* Authentic communicator who can represent our brands with genuine enthusiasm
* Strong problem-solving abilities and resourceful thinking
* Flexible and adaptable to changing priorities and platform algorithms
* Professional presentation and manner, comfortable being on-camera when needed
* Self-motivated with excellent time management and client service skills
* Passion for creating content that educates, entertains, and inspires
What We Offer:
* Competitive self-employed rates with performance-based reviews
* Flexible working arrangements - work from anywhere with occasional visits to our beautiful Kelso location
* 2 to 3-day working week structure offering excellent work-life balance
* Opportunity to shape the marketing strategy of three distinctive and growing businesses
* Creative freedom to develop innovative marketing approaches
* Work with cutting-edge businesses in the dental and events industries
The Location
With flexible working arrangements, you'll primarily work remotely with occasional visits to our beautiful building in Kelso, one of the most attractive market towns in the Scottish Borders. When on-site work is required, you'll be in this stunning location with excellent transport links to Edinburgh (1 hour) and Newcastle (1.5 hours). This role offers the perfect blend of flexibility, professional growth, and the opportunity to work with innovative Scottish businesses.
How to Apply
Please send your CV along with a covering letter explaining why you're interested in this unique self-employed opportunity and how your skills and experience make you the ideal candidate.
We'd love to see your work Please include:
* Content portfolio - examples of social media content you've created (LinkedIn, Instagram, Facebook, TikTok, YouTube)
* Video samples - reels, short-form videos, or longer content you've produced
* Links to social media accounts or campaigns you've managed
* Brief outline of your proposed working structure as a self-employed contractor
If you have any questions, or would like to meet for an informal chat, please get in touch.
Job Type: Part-time
Pay: £18.00-£25.00 per hour
Expected hours: 16 – 24 per week
Benefits:
* Flexitime
* Free parking
* Private dental insurance
* Work from home
Work Location: Hybrid remote in Kelso TD5 7AT