Mothercare Global Brand are searching for a Global Brand Marketing Manager to join the team on a Fixed Term Contract basis.
This individual will partner with the Global Brand team to lead the global brand marketing planning process, brief and deliver seasonal plans, creative assets, franchise guidelines and measure results. You will confidently liaise with Franchise Partners to ensure their needs are being built into the planning process and build global brand consistency. Ensure brand guidelines and tone of voice are always maintained.
Responsibilities
* Leverage consumer insights into compelling marketing plans which drive MGB business growth and franchise partner profitability
* Lead the marketing planning process across brand and product categories ensuring long and short term plans deliver the brand strategy and align with the business goals
* Brief internal design and operations teams, freelancers and agency partners, on time to ensure excellent quality work is delivered per the go-to-market process and deadlines
* Collaborate cross-functionally to develop inspiring, clear briefs which lead to exceptional creative development and implementation guidelines
* Drive conversations with franchise partner marketing teams to better understand their consumers and business, to support and influence their marketing strategy and tactics
* Collaborate cross-functionally to deliver inspiring seasonal brand events and selling tools to influence assortment planning, big bet adoption and overall order book
* Measure results and report findings, key learnings and actions to the broader business
* Inspire, coach and manage direct reports to build confidence, skills and innovative thinking, offering training and performance management as needed
* Brand custodian upholding the brand guidelines and building knowledge across the whole business
Knowledge and Skills
* Considerable experience using consumer insights and data to drive marketing planning
* Integrated marketing planning across all consumer touchpoints including retail stores, ecommerce, social media and PR
* Demonstrable trade, franchise or distributor marketing ability, preferably on a global level
* Creative and commercially minded, enjoys the art and science
* Measuring results, reporting and action planning
* Inspiring, empathetic and strong team manager
* Strong influencing ability – this role does not have DTC accountability
* Excellent communicator, who speaks and writes concisely
* Planning efficiency – good knowledge of global brands go-to-market processes
* Excited about our products, the brand and the potential of the business
* CIM or other marketing qualification desired
Best Things
If you’re looking for a career change, why not take your search global? Or at least to a global business with their home in the UK. Working from our new Head Office in Apsley, you’ll find opportunities that reach families and franchise partners all around the world.
Whether you’re interested in product design, finance, people management or another passion, each of our teams offer a unique experience but the same chance to collaborate with brilliant people and grow your career. So, if we’ve piqued your interest and you want to know more, keep on scrolling. We’ve been on quite the journey and there’s lots to know about us, starting with our business areas and the amazing mums at the heart of our brand… if you're interested in finding out more, come and take a look at our website https://www.mothercarecareers.com/