Senior Insight Analyst
Location: Wolverhampton (Hybrid – 3 days on-site)
Salary: £50,000 – £55,000
Type: Permanent
SF Technology is recruiting exclusively for a leading distribution business for a Senior Insight Analyst. This is a business-critical position responsible for delivering high-value commercial insight across a data-rich, high-SKU environment. The role plays a key part in strengthening pricing, margin, customer and product profitability understanding across the organisation.
Main Responsibilities
Provide proactive commercial and operational insight across finance, sales, e-commerce, marketing, purchasing and warehouse functions.
Analyse pricing, rebates, margin performance and price realisation, supporting commercial decisions and profitability improvement.
Deliver customer and SKU-level profitability analysis, including cost-to-serve modelling and contribution margin insights.
Lead core inventory and purchasing analytics such as ABC/XYZ, PPV, GMROI, stock health, and excess & obsolete stock trends.
Support analysis across the full order-to-cash process.
Conduct customer lifecycle, RFM and promotion effectiveness analysis to support commercial and marketing teams.
Provide insight into web and e-commerce performance, including analysis using Google Analytics data.
Work hands-on with SQL, Power BI, Excel, and the Fabric data warehouse to extract, transform and visualise complex datasets...