Company Description
At Sofitel London St James, we redefine luxury by treating a stay as more than just a temporary pause—it's an opportunity for guests to fall in love with a unique blend of refined luxury and playful indulgence. Our commitment to excellence transcends the ordinary, and we invite you to join a team that specialises in transforming stays into enchanting tales. We take immense pride in creating a playfully elegant and meaningful experience for both our guests and ourselves. Our commitment to fostering a workplace culture that values diversity, encourages professional growth, and recognises individual contributions ensures that each team member feels appreciated and empowered in their role. Apply now to embark on a career that transcends expectations and celebrates the art of hospitality.
Job Description
As Head of Revenue at Sofitel London St James, you will report to the Commercial Director and lead total revenue strategy across E-Commerce, Rooms, Groups & Events, and F&B. This includes pricing, forecasting, distribution, and optimisation of F&B reservations and channels. You will drive cross-functional collaboration to maximise profitability, leveraging data-driven insights to ensure commercial performance aligns with the hotel’s strategic objectives in the competitive London luxury market.
Responsibilities
* TRevPAR
* Drive revenue performance in all revenue streams: rooms, food & beverage, and other revenues as appropriate. Focus on total hotel and profitable revenue. Drive the TRevPAR strategy and approach focusing on total hotel and profitable revenue.
* Guide and direct all revenue generating departments and their leaders in selecting the optimum revenue opportunities for the hotel.
* Support the achievement of Loyalty program targets through analysis and strategic actions.
* Measure hotel revenue performance against strategy and targets; re-align strategy as needed. Communicate sell strategy to departments and ensure implementation.
* Yield & Revenue
* Chair commercial strategy meetings, recommend revenue options, set targets, and ensure communication and action.
* Develop pricing and market mix strategies for all revenue streams.
* Analyze product, price, occupancy, Net RevPAR, and RGI within the competitive set; analyze spend and profitability by segment.
* Drive implementation of ACCOR preferred systems and channels.
* Evaluate business mix and make recommendations for rate setting and negotiations.
* Contribute to the hotel’s budget process and strategies.
* Represent the hotel’s products in distribution channels.
* Produce weekly and monthly rate and occupancy forecasts.
* Redesign and implement new processes or systems when necessary.
E-Commerce
* Oversee e-commerce performance, focusing on direct revenue through digital platforms.
* Align pricing, offers, and content strategies with the digital team.
* Ensure rate integrity, channel parity, and visibility across digital touchpoints.
* Monitor website performance and booking metrics to identify opportunities.
* Coordinate with Marketing on digital campaigns and promotions.
Groups & Events and F&B
* Set group pricing and acceptance parameters based on market analysis.
* Ensure tools for accurate quoting are current and used effectively.
* Collaborate with the Groups & Events Manager on strategy and performance.
* Lead F&B channels’ commercial strategy, collaborating with the reservations team to maximize outlet revenue.
Leadership
* Manage the hotel’s commercial teams (reservations and F&B Reservations).
* Solve complex problems impacting multiple departments.
* Support team development and career growth.
* Mentor and coach team members.
* Identify opportunities and take actions to improve results.
* Ensure team engagement.
Talent & Culture Management
* Promote Sofitel London St James and La Maison values.
* Support diversity and inclusion.
* Adopt sustainable practices in resource use.
* Familiarize with company policies and benefits.
* Manage rotas and conduct recruitment and training.
* Complete reviews and mandatory trainings.
Qualifications
* Minimum 2 years in Revenue Management or related topics.
* Experience with IDeaS G3 or similar RMS.
* Experience in dynamic city markets, ideally London.
* Results-oriented with strong commercial drive.
* Passion for Total Revenue Management.
* Eligible to work in the UK.
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