You can view the full role profile for this role in the document attached, this is just to provide a full picture of what is possible in this role, we’d love to hear from you if you have: Experience of campaign planning and management using online techniques and knowledge of offline techniques. An understanding of digital marketing channel - Paid Search and Paid Social are key. Display, Affiliates, Influencers, SEO and offline channel experience is desirable. An understanding of tracking tools, particularly Social Media Ad management platforms, Google Ads/SA360 and website analytics platforms. Experience in managing large budgets and communicating return on investment. The ability to build strong, collaborative working relationships with external suppliers and internal stakeholders. The ability to influence, interrogate and respond to marketing briefs to create high quality campaign plans. Media Planner & Performance LeadOver recent years, our marketing activity has come on leaps and bounds. We’ve drawn on insight to reach out and engage new audiences in bolder, more creative ways than ever before. We’ve amplified our brand and put in place powerful tools and strategies to deliver on ambitions. Right now, it’s about building on this – and we’re looking for imaginative, creative sparks to help us do just that. Your contractual location will be our head office in Swindon and there will be an expectation for you to attend the office. However, there is flexibility on where you are based at other times. You will be required to work at a National Trust location for 40-60% of your working week. This will be discussed in more detail at interview. You’ll be a key member of the Channels Team in the Marketing Department, responsible for building media marketing plans and delivering results for lines of business across the National Trust, including Fundraising, Membership, Holidays, Retail, Visit Driving and Brand. You’ll use your experience of digital marketing channels to work collaboratively with our colleagues and agencies, being the expert on channel performance and purpose. Project management and continual performance review will be your bread and butter. Creativity and organisation will also be key for translating briefs into integrated, innovative channel plans to meet performance metrics, testing and learning, and acting on results. Confident in your knowledge of paid media digital platforms and measurement techniques, you’ll be able to lead our media agencies on performance optimisation to help achieve the best results and find growth opportunities. You’ll also have opportunities to plan for and work with offline media, such as OOH, radio, TV and print. Comfortable working in an agile working environment, embedding best practice techniques for paid media channels to support a varied set of objectives and stakeholders for our Marketing, Membership, Fundraising, Online Shop, Holidays, and local property teams.150967IRC150967