About the Role
Paysend is a global fintech leader dedicated to simplifying international money transfers for over 10 million people. As we grow, we are deepening our commitment to the vibrant Indian diaspora across the UK and Europe, ensuring that supporting family and friends back home is as affordable, seamless, and secure as possible.
What You’ll Do (Responsibilities)
* Build relationships with Indian associations, professional networks, student bodies, and cultural groups in the UK & EU.
* Engage with high-density Indian hubs (London, Leicester, Birmingham, Glasgow, Leeds, Edinburgh).
* Promote referral campaigns and structured adoption programs within diaspora clusters.
* Create localized content aligned with the India narrative (“Maximise Every Rupee”, UPI speed, fixed-fee transparency).
* Build and manage presence in community WhatsApp groups, LinkedIn groups, Telegram channels, and diaspora forums.
* Partner with Indian business owners (retail stores, grocery chains, telecom shops, travel agencies) for offline activation.
* Collect structured feedback from the community and share insights with Product & Growth teams.
* Support new users in onboarding and first-transfer completion.
What You’ll Need To Be Successful In This Role
* Fluent in English and Hindi + at least one Indian regional language (Punjabi / Gujarati / Tamil preferred).
* Strong understanding of Indian diaspora dynamics in the UK & EU.
* Experience in community management, grassroots marketing, or diaspora engagement.
* Entrepreneurial mindset – able to build networks from scratch.
* Comfortable working independently and reporting measurable outcomes.
Why Join Paysend?
* Make a Global Impact: Directly impact millions of users worldwide.
* Accelerate Your Career: Benefit from internal mobility, mentoring programs, and continuous learning opportunities.
* Thrive in a Connected, Global Organization: Collaborate with colleagues across our international hubs and more.
* Embrace a Principle-Driven & Focused Culture: Work in an organization guided by strong principles and values that actually help you achieve more than you thought possible.
* Enjoy Competitive Compensation and Benefits: Receive a competitive salary, benefits, and flexible work arrangements.
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