Responsibilities
Content Creator
1. Act as a key point of contact for content with pupils, teaching and support staff to identify engaging news stories that are ‘on brand’.
2. Take and edit photographs and film.
3. Liaise with external suppliers to include designers, film producers, website providers and printers.
4. Proactively manage and develop the School's photo and video library (including photography or video consent).
5. Develop, collate and edit creative, well-written material (including copy written by others).
6. Ensure the brand guidelines are always upheld.
7. Ensure all marketing materials produced are compliant with GDPR regulations and robustly manage marketing non-consenters within the School.
Digital and Social Media
8. Lead the design and production of the parents' weekly e-newsletter, and play an active role in the evolution of the Parent Portal to ensure parent communications are streamlined and relevant across all marketing channels.
9. Oversee and manage the editing of the School website content, and where appropriate repurpose content from other digital channels.
10. Create and schedule content for the School's social media channels to support the School’s key marketing priorities. Monitor and engage with our audiences, including prospective pupils, via comments, shares and messages on the School’s social accounts.
11. Analyse website and social media performance and provide recommendations for continual improvement.
12. Assist with Search Engine Optimisation (SEO) and keyword search to make the School website more visible to those using search engines to find independent schools.
13. Manage scheduling, booking and creative production of advertising.
14. Knowledge of Google Ads, Meta Ads and Google Analytics is advantageous.
Printed material
15. Develop and produce publications from the brief stage through to writing content, editing, print and distribution, including internal publications and prospectuses.
16. Be responsible for the School’s promotional stands and other event support material (signs, banners and merchandise), ordering new stock as required and ensuring the timely supply of stock to events.
17. Manage the stock of all marketing collateral, creating systems to identify and order when stock needs to be replenished.
18. Assist in updating third party content across printed material (e.g. school directories) and digital platforms (e.g. BBSN profile page).
Events
19. Take responsibility for logistics, organisation and promotion of school events. Customer service and liaison with attendees in the build up to events. Attending and hosting events in partnership with the wider marketing, admissions and development team. Some of these events may take place in the evening or at weekends.
20. Be the point of contact and event-lead for all Stay & Play Nursery recruitment sessions.
21. Assist in delivering effective partnership and outreach events to engage and build relationships with local maintained schools and clubs.
22. Manage event bookings and communications using the iSAMS database management system.
23. Ensure that stakeholders and attendees are followed up, thanked or asked for feedback as required.
Market Research
24. Source research to identify and understand our target audience, and to target additional feeder schools.
25. Keep abreast of initiatives that are being developed by competitor schools, proposing new initiatives in response to the changing marketing landscape.
26. Mystery Shop competitor Open Day events and similar to ensure we are delivering a superior experience.
Specialist Skills
27. Working in a marketing/communications-based role (desirable to have experience in an educational environment)
28. Managing and promoting events
29. Planning and delivering digital content across the web, email and social media channels to deliver impactful campaigns and engage key audiences
30. Creating video, photographic and design content (using editing software such as iMovie/Premier Pro, Adobe Photoshop/InDesign/Publisher)
31. Managing websites (using WordPress or similar)
32. Analysing and reporting on social media and website (using Google Analytics, Hootsuite or similar