Central Employment are working in partnership with an established and expanding Performance Marketing agency, as they look to appoint a PPC Specialist to their team of experienced Paid Media experts.
Newcastle based, then hybrid after probation
In this role, you will:
* Take end‑to‑end responsibility for Google and Meta Ads campaigns, from initial setup and strategy development to ongoing optimisation and reporting.
* Manage paid advertising strategies for a variety of clients across retail, blue‑chip companies, and niche industries.
* Analyse performance data to identify trends and opportunities, producing actionable insights to inform campaign strategy and support business development efforts.
* Monitor account performance daily, restructuring campaigns where necessary to improve key performance metrics.
* Successfully onboard new accounts, develop tailored strategies based on client objectives and collaborate with internal teams, including designers, developers, and SEO professionals, to align efforts across campaigns.
* Stay ahead of industry trends, testing new ad formats and technologies to maximise client success and satisfaction.
Essential experience and skills:
You will have a proven successful track record of managing and developing:
* Strong experience with multi‑channel advertising strategies across Google, Meta, and other platforms.
* Knowledge of feed optimisation for shopping campaigns.
* Proficiency in tracking and reporting using Google Ads
* Exceptional written and verbal communication skills in English.
* Ability to configure and manage pixel tracking for enhanced tracking and engagement
* Strong presentation and communication skills, contributing effectively to client calls and meetings.
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