We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
This role of National Sales Manager Urology & Critical Care is responsible for driving revenue growth and sustainable profitability by increasing category share and unlocking new market opportunities through BD’s differentiated and highly effective Urology and Incontinence medical technology portfolio.
This position sits within the BD Urology & Critical Care (UCC) business in the UK, a division currently experiencing significant investment and a strong pipeline of new product launches. It’s an exciting time to join, offering the opportunity to align your ambition with a business on a clear growth trajectory.
You will play a pivotal leadership role, coaching and developing a high-performing sales team across the full care pathway—from acute hospital settings through to discharge—delivering long-term commercial success. Working with a dedicated, professional and highly experienced team, you will bring energy, insight and leadership to help shape the next phase of growth for UCC.
Success in this role will be underpinned by ambition, drive, high performance standards and integrity—qualities that will not only deliver strong business outcomes, but also support your own career progression within BD.
Responsibilities
* Sustainably Grow sales revenue of BD Urology / urinary Incontinence products
* Direct management, leadership and coaching of sales team to deliver a high-performance culture and impact
* Implementation of business strategy and alignment of sales strategies to market trends and new product opportunities
* Relentless focus on opportunity management and sales data / analytics
* Forecasting, budgeting and target setting
* Ensure the adoption of modern business technologies, tools and initiatives to improve performance effectiveness throughout the sales team
* Control of operating expenditure with awareness relative to platform’s P&L.
* Conduct regular business reviews with salespeople and provide coaching & feedback to optimise ongoing performance.
* Build close working relationships with range of internal and external contacts, including key opinion leaders, societies and educational bodies within industry and UK and European work colleagues.
* Build strategic customer partnerships in conjunction with BD’s UCC team.
* Maintain a high level of technical competence in the fields of operation to aid anticipation of future clinical and business trends and opportunities.
* Demonstrate creativity with the ability to challenge the norms with thoughtful concepts.
Preferred Requirements
Education & Experience
* 5–10 years’ medical device sales experience
* Proven sales leadership (c.5 years) with a track record of coaching high-performing teams
* Degree educated
Skills & Knowledge
* Strong leadership, coaching and people development capability
* Solid understanding of the NHS and healthcare landscape
* Experience building and growing key customer relationships in hospital settings
* Confident presenting and communicating technical information
* Excellent communication, negotiation and networking skills
* Commercially minded with strong business development focus
* Customer-centric, hands-on and self-driven
* Highly organised with strong prioritisation and problem-solving skills
* Proficient in Microsoft Office and AI tools
* Full UK driving licence
Click on apply if this sounds like you!
BD is proud to be certified as a Top Employer 2026inUnited Kingdom reflecting our commitment to creating an exceptional working environment.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
Primary Work Location
GBR Winnersh - Eskdale Road
Additional Locations
Work Shift
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
£59,100.00 - £90,150.00 GBP Annual #J-18808-Ljbffr