Content Marketing Executive (Email, SEO & Campaign Content Lead) Role Overview The Content Marketing Executive is responsible for creating and managing all written marketing content across the business. This includes email marketing, blog content, website pages, SEO-driven content, and social media copy. This role ensures consistent brand messaging, drives engagement, supports lead generation, improves organic visibility, and contributes directly to revenue growth through strategic, performance-led content. This position replaces a channel-specific email role and expands into full ownership of written marketing output across digital platforms. Core Responsibilities 1. Email Marketing & Automation Plan, create, and execute weekly marketing emails Develop promotional, service and campaign-based email content Build and optimise automated email journeys (abandoned cart, nurture, re-engagement, etc.) Conduct A/B testing and performance optimisation Segment audiences for targeted messaging Monitor performance and report on key metrics Ensure all email communication aligns with brand tone and commercial objectives Objective: Drive revenue, engagement, and retention through strategic lifecycle email marketing. 2. SEO & Website Content Write and optimise blog articles to drive organic traffic Create and update website content pages Support SEO strategy through keyword-led content creation Work alongside SEO resource to align with ranking opportunities Refresh and improve underperforming content Ensure all web copy supports conversion and brand positioning Objective: Increase organic visibility, inbound traffic, and qualified lead generation. 3. Campaign & Commercial Content Write landing page copy for campaigns Develop content for product launches and promotions Create downloadable lead magnets (guides, resources, etc.) Support lead generation initiatives with high-converting written assets Objective: Strengthen campaign performance and support sales pipeline growth. 4. Social Media & Brand Messaging Write social media captions aligned to campaign messaging Adapt long-form content into short-form social assets Maintain consistent tone of voice across all platforms Collaborate with design for visual/content alignment Objective: Maintain strong brand consistency and audience engagement. 5. Performance & Optimisation Monitor content performance across channels Identify opportunities to improve engagement and conversion Use data insights to refine messaging strategy Test subject lines, hooks, and content formats Skills & Experience Strong copywriting skills (short-form & long-form) Experience with email marketing platforms and automation Strong understanding of SEO content principles Ability to write conversion-focused copy Analytical mindset with performance awareness Strong organisational and planning skills Commercially aware and revenue-focused Ability to create simple graphic content/visuals is desired Apply now and power the growth of our network! We are committed to fostering inclusion and diversity to support the future success of the Würth Group. Please note: Interviews may take place while the role is advertised. We reserve the right to close the role early if sufficient applications are received.