We are working with an exciting high growth start-up within the entertainment and games space that are looking for a Marketing Associate - Franchise Marketing to cover post launch marketing on new and legacy products, proactively identifying new opportunities to promote products. This is an opportunity to join a rapidly scaling business at a key growth stage and make a meaningful impact, becoming instrumental to the future success of the business.
Your Responsibilities:
* You will be responsible for maintaining and expanding the long-term commercial success of the company’s flagship products. This includes overseeing their full lifecycle after launch—sustaining engagement, introducing updates, and developing new iterations to ensure continued cultural relevance and strong sales performance over time.
* In your day-to-day work, you’ll shape strategic narratives and content directions, lead testing to uncover new high-performing ideas, and proactively identify when creative approaches begin to lose effectiveness. You’ll also plan and execute major brand moments and campaigns, working across channels such as media, partnerships, and high-visibility activations to keep momentum strong.
* You will collaborate closely with internal marketing teams, ensuring priorities are clear and that all initiatives deliver measurable returns while contributing to long-term growth. This role also involves supporting wholesale and retail engagement through strong brand positioning, coordinating industry recognition efforts, guiding product extensions, and maintaining consistency across all touchpoints.
* The overall objective is to build standout products into widely recognised, enduring brands and ensure they remain relevant in the market.
About You:
* Comfortable proposing bold ideas and taking full ownership from concept through to results.
* A proactive and resourceful approach, with strong strategic thinking and attention to detail.
If you are collaborate, driven and eager to make a significant impact in a future market leader then we'd love to hear from you.
We are committed to creating diverse and inclusive workplaces and encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that diversity fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.
Lime Talent is acting as an employment agency in relation to this vacancy. Lime Talent is a recruitment agency specialising in the consumer goods industry. To view a broader selection of our current vacancies, go to www.limetalentgroup.com
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