Central Employment are working with an established and growing Search Agency, as they look to appoint a Digital PR Manager, operating in there SEO team.,
Responsibilities of the Digital PR Manager:
* Building and maintaining client relationships
* Audit client websites and their backlink profile
* Contacting Journalists, press and 3rd party sites
* Work alongside the Technical SEO team
* Creating and executing content marketing strategies to help our clients improve their online presence
* Carry out regular site audits for clients (content, link profile) and make recommendations for optimising the site.
* Make on-page recommendations based on keyword research, working closely with both the marketing team and the developers
* Detailed keyword research
* Review SEO performance across key metrics and other key indicators such as ranking and visibility
* Maintain detailed monthly reporting documents to monitor and communicate content marketing performance
* Keep up to date with Google's latest algorithms and updates
Qualifications & Skills:
* 3 + years agency experience, Digital PR/SEO
* Excellent written and communication skills
* Be able to demonstrate your role in search traffic growth from a current/previous position
* Experience in reporting back to clients, making recommendations for improvements and providing rationale behind those recommendations
* Knowledge of other marketing activities that impact SEO performance
* Conduct competitor analysis and insights (link strategies, onpage and offpage content)
* Depth backlink analysis and auditing processes