The Role
We have an ambitious membership growth target of 20%. In order to achieve this we need to be setting up new groups across the UK at scale. We have recently changed our marketing approach and are able to generate high volumes of high-quality enquiries. But we have lots of areas without groups or with groups who are full and not able to accept new members. We therefore need someone to take charge of setting up new groups at scale, ensuring the process for doing so is robust and streamlined.
Reporting to the Chief Executive, you will manage the end-to-end new group set up process:
* Identify geographical location for new group – based on no existing groups in area, local groups being full and/or volunteer availability
* Source local volunteers and work with them to get new groups up and running
* Help them to identify suitable venue and time for first meeting and free and low cost opportunities to promote new groups in local area
* Work with Social Media Assistants to execute local level organic digital outreach via community Facebook groups and websites
* Outreach to local social prescribers to encourage them to signpost to NWR
* Source volunteers to distribute printed marketing assets within local community
* Chair first meetings or (depending on location) recruit member volunteer(s) to do so
* Call referred enquirers to explain more about new group – try to convert them to attending first free meeting
* Agree details for first meeting and brief press release to CEO
* Manage the enquiry process for new groups or support volunteer in doing so
* Keep record of enquirers, meeting attendees and memberships of new groups and provide updates at weekly meeting and for Dashboard and HOD reports.
* As we are a small organisation, you may also be required to undertake work outside of this remit to support the HOD and Membership team in the smooth running of the organisation.
Person specification
* Motivated by hitting targets and creating lots of new groups to connect socially isolated women
* Proficient in MS Office (Word, Excel, Powerpoint, Teams) and Google applications
* Enthusiastic and resourceful – keen to learn new systems and work to problem solve when necessary.
* Experienced social media user
* Experience in volunteer recruitment and management is highly desirable
* Proactive, driven - able to work autonomously
* Outgoing, confident, happy to chat to enquirers and volunteers
* Warm, friendly, approachable, helpful
* Methodical and organised – able to work at pace whilst keeping efficient records of progress
* Appreciative of need to work at scale and streamline processes to maximise output