We are seeking a skilled video ad creator to develop short-form Facebook/Meta ads for an educational digital platform focused on infrastructure and public policy topics.
This is a politically sensitive environment. The tone must remain calm, professional, research-based, and non-confrontational.
We are not looking for hype marketing or aggressive persuasion. We are looking for clear, credible, educational messaging.
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Scope of Work
• Create 20–45 second Facebook video ads
• Develop visual storytelling from provided scripts and research
• Use clean typography and professional overlays
• Source or design appropriate B-roll (landscape, infrastructure, graphics)
• Optimize videos for Meta (vertical + square formats)
• Add captions for silent autoplay
• Deliver versions for A/B testing
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Style Requirements
Videos must feel:
• Calm and authoritative
• Informational (not promotional)
• Credible and research-driven
• Community-focused
• Neutral in tone
Avoid:
• Overly dramatic music
• Corporate hype energy
• Aggressive persuasion
• Political framing
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Ideal Candidate
• Experience creating Facebook/Meta ads
• Strong sense of tone control
• Skilled in short-form storytelling
• Experience with public affairs, infrastructure, or educational campaigns is a plus
• Comfortable working with structured messaging
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Deliverables
Initial test project:
• 3 short-form video ads (20–45 sec)
• Multiple aspect ratios (1:1, 4:5, 9:16)
• Captioned versions
• Clean thumbnail options
Ongoing work available for the right candidate.
Contract duration of less than 1 month. with 30 hours per week.
Mandatory skills: Video Editing, Promotional Video, Short Video Ad