E-Commerce Manager
ripple⁺ is one of the UK’s leading and fastest-growing wellness brands.
This role is based Monday - Friday in our modern Camden Town office.
We operate across two key categories:
* ripple⁺ inhalables: A revolutionary approach to nicotine-free inhalation. Our mission is simple: help people step away from nicotine and move toward healthier habits through plant-powered alternatives.
* ripple⁺ home: A modern home fragrance solution, including incense, reed diffusers, and upcoming scent innovations that transform spaces with clean, high-quality aromas.
ripple⁺ Brand DNA:
* Extreme Ownership: Take full responsibility for every outcome within your control.
* Pursuit of Quality: How you do anything is how you do everything. Excellence is a habit.
* Purpose: Be here because you want to be — we are a passionate, long-term-focused team.
* Growth Mindset: Embrace continuous learning, resilience, and adaptability to thrive.
The Role
As E-commerce Manager, you will be the owner of our Shopify ecosystem.
You will ensure our sites are fast, flawless, conversion-optimised, and constantly improving.
You’ll work closely with Performance Marketing, Retention Marketing, Creative teams, and external developers to turn traffic into revenue - while maintaining an extremely high standard of execution.
This is a fast-paced, detail-driven role where ideas, execution, and ownership are equally important.
Key Responsibilities
Website Ownership & Performance
* Own and manage all Shopify storefronts across USA, UK and EU
* Ensure zero errors, broken flows, or customer-facing issues at all times
* Maintain best-in-class site speed, UX, and conversion performance
* Act as the final gatekeeper for anything that goes live on site
Strategy Across Brands
* Develop and execute e-commerce strategy for:
* ripple⁺ zero nic
* ripple⁺ home
* Tailor site experience, merchandising, and landing pages by:
* Product category
* Campaign and traffic source
* Partner with marketing to support launches, promotions, and seasonal pushes
Site Audits & Quality Control
* Run regular full-site audits
* Proactively identify and fix:
* UX friction
* Checkout issues
* Tracking gaps
* Mobile vs desktop inconsistencies
* Maintain documentation and checklists to ensure long-term quality
New Site Build Completion
* Own the process of our new site build
* Act as the internal project lead between:
* Designers
* Developers
* Internal stakeholders
* Ensure builds ship:
* On time
* On brief
* With zero critical issues
CRO, Testing & Experimentation
* Lead conversion rate optimisation across all sites
* Build and test:
* Landing pages
* PDP improvements
* Checkout enhancements
* Funnels by traffic source
* Implement and manage testing frameworks (A/B, multivariate where relevant)
* Turn insights into shipped improvements — not just reports
SASS Implementation & Testing
* Own implementation of new ecommerce software and tools
* Evaluate, test, and roll out:
* CRO tools
* Analytics & tracking solutions
* Personalisation tools
* Ensure clean integrations with Shopify and our wider tech stack
Reporting & Insights
* Own reporting on all website performance metrics, including:
* Conversion rate
* AOV
* Revenue by site and region
* Funnel performance
* Page-level performance
* Translate data into clear actions and recommendations
* Share regular performance updates with leadership and marketing teams
What We’re Looking For
* 3+ years experience in DTC ecommerce
* Deep experience managing Shopify stores
* Proven CRO and experimentation experience
* Experience working across multiple regions or storefronts
* Extremely high attention to detail
* Comfortable owning projects end-to-end
* Strong understanding of analytics and attribution
Report Into
Co-founders & Head of Performance & Digital