Senior Brand Marketing Manager, Flagship Retail Events and Broadcasting
Join to apply for the Senior Brand Marketing Manager, Flagship Retail Events and Broadcasting role at Samsung Electronics UK
Senior Brand Marketing Manager, Flagship Retail Events and Broadcasting
Join to apply for the Senior Brand Marketing Manager, Flagship Retail Events and Broadcasting role at Samsung Electronics UK
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Position Summary
Why join our team?
The Corporate Marketing team sits within the wider One Samsung Team – our ambition is to be unapologetically consumer driven. That passion, vision, and mission drives all the activity we put out as a team. Within that set up, we are leading, driving forward and collaborating across all internal and external partners.
We present ourselves where consumers shop, driving footfall and showcasing our brand through events.
We’re a group of hungry, driven marketers who carve out opportunities and activities wherever possible to highlight the breadth of products and premier brand we are.
Role And Responsibilities
Your key responsibilities
* Working with senior manager and head of department, the role has two very clearly defined areas of core accountability:
* Responsible for development and delivery of Samsung’s UK Live Commerce plan
* Setting strategic approach to grow Live Commerce and maximise associated channels
* Responsible for tracking critical metrics related to sales attribution and meeting predetermined performance goals
* Work closely with product divisions partners and channel teams to achieve brand, product and commercial goals
* Aligning with other external marketing plans i.e. CRM, paid, organic social block plans to push consistent comms that bolster commerce activity
* Provide reporting data and insights to LT and optimise approach on a quarterly basis
* Create and handle the Brand and Flagship Retail event Programme (in flagship showcase location -Samsung KX and across Flagship Retail as required)
* Work with local retailer and occupiers to create a schedule of in-store activities to capitalise on opportunities to drive footfall into the space
* Accountable for ensuring eventing framework achieves channel critical metrics, consistently delivering product integration and Samsung brand alignment
* Create workshops and product based experiences calendar to drive footfall and hands on opportunities
* Handle booking process and master calendar; refresh and re-align with renewed SEUK objectives
* Provide reporting data and insights to LT and optimise approach on a quarterly basis
* In addition the below would form the day to day vital functional tasks with the support of a junior member of team:
* Management, maintenance and analysis of the Samsung KX microsite
* Support 3rd party flagship retail activation (Selfridges and Harrods), delivering year-round execution across all touchpoints and best-in-class brand consistency
* Lead on all reporting, generating actionable insights and recommendations to drive efficiency and improve event channel’s contribution to overarching metrics
* Ensure all dashboards are live and shared with relevant partners
* Support flagship retail sales teams with POS requirements
What We Need For This Role
To be successful, you will possess the following skills and attributes:
* Tenacious and resilient with a can do attitude that focuses on finding solutions
* Collaborative team player – within direct, and wider teams
* Proactive and driven to push the marketing boundaries – bringing along our retail partners (Harrods & Selfridges) and agency partners (Stellar)
* Ability to analyse data and produce actionable insights
* Independent to lead key activities and ensuring that managers and team leads are updated and equipped with the latest information
* Organised and efficient with communications – managing multiple projects and workstreams simultaneously
What does success look like?
* Achieving year-round Live Commerce plan delivery; demonstrating strong performance based on critical metrics with improvements in the quality and sales attribution of the programme
* Refreshed events strategy for Samsung KX to align with broader company goals
* Execution excellence through 3rd party partners online and in store (Harrods & Selfridges), delivering multi-touchpoint presence during key Samsung moments
* Internal collaborators engaged, aligned and collaborated with across all activities
* Agency teams managed closely to deliver best in class marketing activities that moves the dial on NPS, PI and Brand Affinity
Skills And Qualifications
Benefits of working at Samsung include
Partner Colleague
* Hybrid working – 3 days in the office and 2 days at home per week
* Bonus scheme linked to individual, team and company performance
* Car allowance
* Pension contribution
* Three volunteering days each year
* Holiday - 25 days plus bank holidays and an additional day off for your birthday
* Access to discounts on a wide range of Samsung products
* Access to a discount shopping portal
* Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency
* Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need
A note on equal opportunities
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
* Please visit Samsung membership to see Privacy Policy, which defaults according to your location, at: https://account.samsung.com/membership/policy/privacy. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here: https://europe-samsung.com/ghrp/PrivacyNoticeforEU.html
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Computers and Electronics Manufacturing
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