Job Req ID: 54971
Posting Date: 28th January 2026
Function: Marketing
Location: London, Birmingham, Manchester, Bristol
Salary: Competitive with great benefits
Why this job matters
This role is essential in driving the success of BT's product portfolio by shaping and delivering marketing strategies that connect customer needs with business objectives. It ensures that product propositions are clearly defined, competitively positioned, and effectively communicated across channels. By managing go-to-market plans and aligning with sales, commercial, and campaign teams, the role influences revenue growth and customer engagement. Ultimately, it provides the insight and execution needed to differentiate BT's products in a dynamic market and support long-term business performance.
What You'll Be Doing
* Develop and execute product marketing plans that align with business objectives and customer needs.
* Define product propositions and positioning, ensuring clarity and differentiation in the market.
* Create go-to-market strategies and coordinate launches across relevant channels and teams.
* Collaborate with sales, commercial, and campaign teams to integrate product messaging into wider marketing activities.
* Manage the development of marketing assets and content to support product campaigns and sales enablement.
* Monitor market trends, competitor activity, and performance data to inform product marketing decisions.
* Ensure compliance with brand guidelines and governance across all product-related communications.
* Provide input into pricing, packaging, and promotional strategies to maximise product success.
Skills Required For The Job
* Product and Market Knowledge - Strong understanding of product propositions, market dynamics, and customer needs to shape effective marketing strategies.
* Analytical and Strategic Thinking -Ability to interpret data, assess trends, and apply insights to optimise product positioning and go-to-market plans.
* Project Management - Skilled in planning and coordinating product launches and marketing activities across multiple teams and timelines.
* Collaboration and Communication -Excellent interpersonal skills to work with sales, commercial, and campaign teams, ensuring alignment and consistency.
* Problem-Solving - Capability to address challenges in product delivery and adapt strategies to meet evolving business objectives.
* Attention to Detail - Ensuring accuracy and compliance with brand guidelines across all product-related communications.
Experience You Would Be Expected To Have
* Demonstrated experience in developing and executing product marketing strategies within a B2B or technology environment.
* Proven track record of managing go-to-market plans and coordinating product launches across multiple channels.
* Experience working closely with sales, commercial, and campaign teams to align product messaging and drive adoption.
* Background in analysing market trends, competitor activity, and customer insights to inform product positioning and strategy.
* Familiarity with managing marketing budgets and resource allocation for product campaigns.
* Previous involvement in creating marketing assets and content tailored to support product propositions and sales enablement.
Our leadership standards
* Leading inclusively: I inspire and build trust through self-awareness, honesty and integrity
* Owning outcomes: I take the right decisions that benefit the broader organisation
* Delivering for the customer: I execute brilliantly on clear priorities that add value to our customers and the wider business
* Commercially savvy: I demonstrate strong commercial focus, bringing an external perspective to decision-making
* Growth mindset: I experiment and identify opportunities for growth for both myself and the organisation
* Building for the future: I build diverse future-ready teams where all individuals can be their best
With over 175 years of heritage, BT is now the flagship business brand of BT Group. We've brought together our best people and capabilities into a B2B powerhouse serving 1 -2 million business customers internationally.
We're a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it's not just the technology that matters, it's what it can do to help them build stronger, smarter, more secure businesses.
We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.
As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.
A FEW POINTS TO NOTE:
Although these roles are listed as full-time, if you're a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.
We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.
DON'T MEET EVERY SINGLE REQUIREMENT?
Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.