Organisation Bristol City Women's FC Salary Competitive Location Bristol Contract type (Full time) Closing date 17 February 2026 Job Description Location: Bristol, UK - Robin’s High Performance Centre
Department: Commercial
Reports to: Chief Executive Officer (CEO) interim, Commercial Director once hired
Contract Type: Full-time
Role Overview
The Sponsorship Manager will be responsible for driving and managing sponsorship agreements for Bristol City Women’s FC. You will be required to generate revenue and maximise commercial income streams by developing, managing, and growing partnerships, sponsorships, and other commercial assets in line with Mercury13 ambitions.
This role will require the effective management of personal clients and agency portfolios, an understanding of storytelling and brand building underpinned by commercial assets and inventory which support the operational and business impact of each partner. You will also be responsible for delivering commercial partner agreements which are new to the Club since Mercury13’s announced takeover.
Key Responsibilities
New Business Development
- Drive local market outreach and conversations for new sponsors to the Club
- Manage key potential partner and agency relationships in pursuit of closing revenue
- Manage pipeline and CRM in line with Mercury13 Group
- Establish innovative concepts and proposals supporting new business discussions taking them from prospect to close
- Integrate commercial partners to Club needs whenever possible
Commercial Partner Management
- Deliver on contractual assets for select BCWFC partners
- Work closely with broader Bristol Sports Group and Ashton Gate stakeholders in support of contracted asset delivery for select partners
- Manage strategic partner roadmap and any other partner management tools for transparent KIP and delivery tracking
- Mange renewals and upsells in line with Commercial Director (Interim Club CEO) and M13 CRO
Stakeholder Management
- Build strong relationship within Bristol Sports and Ashton Gate to support new partner development and existing partner management
- Support Commercial Director (interim CEO) in comms alignment across groups in pursuit of revenue targets
- Maintain clear, and consistent updates on relevant documents to keep M13 and broader teams aligned to progress
- Inventory management matrix
- CRM
- Pipeline
- Strategic Partner Roadmap
- Others as developed
Key Requirements
Qualifications & Experience
- Proven track record in sponsorship sales and/or management within sports
- Demonstrated experience in closing revenue in a sales function
- Understanding of audience growth and marketing to craft narrative based sales materials
- Strong understanding of the media and sports ecosystem within the UK, specifically within women’s football
- Excellent communication skills
- Negotiation experience
Bristol City Women’s Expectations
- Results-driven, resilient, and innovative
- A passion for women’s sports
- Collaborative operator who thrives in a dynamic, team-oriented environment
- Resilient manager who thinks creatively to close while bringing the team alongside them
- Aligns to our 5 values including Collaborative, Honest, Ambitious, Maverick and Progressive