What do we do?
ATG connects thousands of auction houses, listing millions of items worth over $15 billion annually (and growing!), to buyers in over 170 countries around the world. These buyers generate over 100 million bids a year for our sellers, helping them achieve maximum value for the goods they sell. We help auctioneers sell everything from medieval swords to combine harvesters, paintings, and decorative art through to classic cars, furniture, and Caterpillar forklifts. We do this through 8 marketplaces that leverage our online auction technologies.
We make auctioneers more efficient; we make small companies big by bringing them access to millions of bidders they could never find on their own, and we bring them technology they could never afford alone. We bring bidders choice of unique and specialized items, convenience, and trust. We do it all in a shared success model that accelerates growth of the circular economy and sustainable buying. With ATG, our buyers and sellers win but so too does the planet! We have ethical ambition and it’s something our employees value and is a key part of who we are….as well as being a high growth marketplace company with excellent competitive positioning!
What are we hiring for? ATG has built a great team and we want to add to that team by bringing on a Product Marketing Manager.
The role be based in the London and will work in a hybrid setting with 2 days a week in the office.
This role will report to the VP of Global Marketing based in the USA.
Who are we looking for?
As the Product Marketing Manager, your primary responsibility will be supporting product deliveries and launches by developing effective programs that drive product awareness, adoption, activation, and retention across sellers. You will partner closely with Product, Commercial, Operations, and Marketing teams to deliver and execute comprehensive go-to-market strategies and plans that meet defined targets and objectives for key business initiatives.
You’ll own the development of positioning, messaging, and communication strategies that effectively convey value propositions while supporting overarching brand narratives, and you will ensure internal and external-facing teams are successfully enabled to advance commercial goals.
What will you be doing?
* Develop and execute go-to-market plans to drive awareness, adoption and engagement of new and existing products
* Partner cross-functionally (including Product, Client Success, Sales, Operations, and Marketing) to define goals, achieve strategies, identify opportunities and enhance messaging
* Empower customer-facing teams to succeed with necessary trainings, data and marketing assets
* Create compelling marketing campaigns that drive consideration and differentiation in the market, while advancing brand narratives
* Understand customer pain points, use cases, and drivers, using them to define and articulate product value propositions
* Create and own messaging, rollout plans, marketing communication channels, and collateral (testimonials, case studies, whitepapers, landing pages), ensuring consistency and alignment across customer touchpoints
* Establish KPIs that track awareness, adoption and usage for new products and services
What will you bring to the team?
* Demonstrated ability to drive effective sales enablement.
* Ability to achieve goals and targets while managing competing priorities.
* A habit of looking for ways to improve and introduce processes that drive success.
* Experience communicating results to stakeholders.
What you need for success:
* BA or equivalent degree
* 3-5 years of marketing experience with B2B customer segments, preferably in a fast-paced SaaS environment
* Excellent copywriting and content writing abilities
* Strategic marketing and planning skills with an ability to execute to a high standard.
* Experience collaborating cross-functionally to bring new products to market.
* Strong command of data with an ability to use it to tell a strong narrative and inform strategies.
UK - summary of benefits
* 25 days holiday
* Private Medical Insurance (PMI)
* Christmas Office Closure
* Matched Pension Scheme of up to 6%
* Life Insurance (3x annual salary)
* Group Income Protection Insurance – 75% of salary over a 2-year period for long term illnesses
* Healthcare cashback plan
* A host of wellbeing benefits which includes (but not limited to) GP access and 8x VC therapy sessions with a trained counsellor
* Share Incentive Plan (SIP) - buy one share get one free!
* Hybrid working offering 2 days a week (Monday & Thursday) collaborating with colleague’s face to face
* Free Breakfast when you come into the office
* 2 big social events per year, plus monthly organised drinks around payday
* Occupational maternity pay (18 weeks 100% pay, followed by statutory)
* Occupational paternity pay (4 weeks 100% pay)
* Cycle to work scheme
* Season ticket loan
* Charles Cameron & Associates – Mortgage Brokering, Education and Advice
Our commitment to Diversity, EQUALITY, and Inclusion
ATG strives to be a company where people of all races, religions and persuasions can work and thrive in a supportive environment. We are fully committed to the elimination of unlawful and unfair discrimination, and we value the differences that a diverse workforce brings to our organization. We will not discriminate because of any other irrelevant factor and proud to have built a culture that values meritocracy, openness, fairness, and transparency.
You will not be disadvantaged because of who you are or where you come from. What matters to us is that you are the best person for the job and are passionate and committed to our vision to deliver in your role.
We will do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our HR team who will be happy to support you.
*Please read our privacy policy to understand what we do with your data when you apply: https://www.auctiontechnologygroup.com/privacy.html