Overview:
Our client is a global medical aesthetics organization seeking a Global Marketing Manager to join their London office. The Global Marketing Manager will lead their flagship biostimulatory injectable and have responsibility for developing the annual Global Brand Plan and strategic framework, delivering programs to affiliates, and ensuring a consistent, differentiated global brand identity across B2B2C and B2B platforms.
Responsibilities:
* Develop and implement strategic launch plans, ensuring seamless rollout across regional and country teams.
* Lead the Global Brand Team and drive the annual strategic planning process.
* Shape and manage a high-performing team, ensuring accountability for performance and objectives.
* Collaborate with the Global Brand Team to create and align on strategic pillars and framework.
* Ensure consistency in global brand positioning, messaging, and creative assets.
* Gather insights, track campaign effectiveness, and adjust strategies based on market data and competitor analysis.
* Collaborate with country teams to co-create relevant strategic frameworks.
* Support financial forecasts and development of annual metrics to monitor campaign success.
* Work with cross-functional teams, including medical affairs and training, to execute deliverables and defense activities.
* Align segmentation, targeting, and key metrics monitoring.
* Develop relationships with key opinion leaders to support external advocacy.
* Collaborate with other Aesthetic Brand teams to maximize the full facial portfolio and explore cross-selling opportunities.
* Develop and execute marketing tactics, including digital assets, events, and promotional materials.
* Lead creative development and manage agencies to execute brand strategies.
* Oversee the promotional budget and ensure alignment with tactical programs.
* Monitor competitors and develop counter-competitive strategies.
* Lead portfolio and pipeline strategic planning in collaboration with commercial, R&D, and medical teams.
* Shape long-term product development plans and business cases for new assets.
Qualifications:
* The ideal candidate will have experience in injectable aesthetics
* University degree in business or medical fields
* Proven leadership of a global brand team, developing and executing brand strategies
* Strong experience in strategic LRP, product positioning, and competitive differentiation
* Minimum 2 years in global marketing roles, with 3 years in country-level strategic marketing
* Expertise in managing budgets and demonstrating ROI
* Experience marketing across diverse global markets