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Marketing manager (b2b)

Coventry
Coventry University
Marketing manager
£50,000 a year
Posted: 17h ago
Offer description

Division/Department: CUCS Salary: Competitive starting salary range from £46,115 up to £52,464 (dependent on experience) with the potential to progress. A discretionary range for candidates with exceptional experience can be discussed/considered. Contract: Fixed Term for 12 Months, Full Time Location: Coventry Job Reference: 3307 Our Mission Coventry University Group is a global education group with a mission of Creating Better Futures. We are driven by our passionate belief in the transformational power of education and research to enable and empower our students, colleagues and partners and to improve the world around them. Our people are key to our success, and each role contributes to the Groups ongoing progress in communities around the world. The Role Were looking for a dynamic Marketing and Communications Manager to champion and deliver standout campaigns across Coventry University Groups growing B2B portfolio. In this influential role, youll drive the marketing strategy for key areas such as our Enterprise and Innovation Office, Better Futures Apprenticeships, and the National Institute of Teaching and Education. Youll immerse yourself in our audiences and stakeholderstruly understanding their needs, ambitions and challenges. Using these insights, youll create compelling marketing and communication plans that build brand awareness, generate high-quality leads, and empower our business-facing teams to convert interest into meaningful partnerships. Collaboration will be at the heart of what you do. Working closely with colleagues across the Group, youll ensure that every piece of print and digital content aligns with our brand, meets compliance requirements, and delivers a consistent message that resonates with our clients. This role is fixed term for 12 Months. Our Successful Candidate You will have substantial experience working within marketing, public relations, or communications roles, allowing you to confidently navigate diverse stakeholder needs and fast-moving environments. You will have a proven ability to develop and deliver effective marketing and communication plans or strategies tailored to specific client groups. This experience means you understand how to translate objectives into meaningful campaigns that deliver real results. A solid grasp of digital analytics is essential, enabling you to monitor performance, interpret data, and report on campaign effectiveness with confidence. This analytical mindset will help you continuously refine and optimise your work. Finally, youll have experience managing marketing budgets, ensuring that spend is targeted, efficient, and aligned with strategic priorities. The Benefits As a staff member of CU Corporate Service, you will have access to a wide range of industry leading rewards and benefits which includes: Excellent Employers Pension Contribution 30 days Annual leave plus Bank Holidays New Holiday Purchase Scheme up to 5 additional days Life Assurance 4 x Salary BUPA Cash Plan 50% off Tuition Fees for staff dependants CU Reward Scheme Discounts across a range of High Street/ Online Retailers Cycle To work scheme Our Culture As a global Education Group, equality, diversity, and inclusion are embedded within the fabric of our organisation and are a key focus of our core values. We harness the power and potential of the diverse cultures, backgrounds, abilities, and experiences of our students, colleagues, and partners to create opportunities for all. Closing Date: 12/2/2026

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