Overview
At Kellanova, we’re passionate about creating better days and a place at the table for everyone through our trusted food brands. Following a successful internal promotion, we are looking for a Senior Brand Activation Manager for a 12-month secondment, leading our cereal partnership UK activation plans and Build Family Passion category growth pillar. The Senior Brand Activation Manager role is based in our Media City office with a hybrid working model. You’ll be at the forefront of building exciting consumer-facing campaigns and in-store activations, as well as influencing our future masterplan, including innovation & communication.
What you’ll be doing
* Collaborate across key functions; Category & brand teams, Sales and RGM to build & implement engaging activation plans that support Kellogg's family cereal brands strategy in the UK.
* Partner with our agencies, Brand, media team, retail media owners & accounts to design and develop engaging & disruptive BTL campaigns – across multiple brand touchpoints within the take home and away from home channels that can be measured across key KPIs.
* Elevate our strategic brand partnerships: Oversee the strategic role and operational management of our UK Partners (Merlin & EFL), leveraging contractual Rights to build engaging TTL campaigns that drive Paid, Earned, Shared & Owned content, delivering value for Consumers, Customers & Kellogg’s.
* Evaluate campaigns and activities using a data-driven approach – translating insights into corrective actions or future actionable recommendations.
* Lead and Inspire: Manage and mentor a team of two activation managers, fostering a culture of curiosity, ownership, and growth. You’ll be a role model for our “Make it Happen” mindset.
* Manage a sizeable brand building budget, including monthly tracking, budget reviews and ROI measurement to drive continuous improvement.
We’re looking for someone with
* Holistic understanding of our business, brands and our customers
* Strong strategic mindset and proven ability to turn ideas into action
* Tenacious and driven to build relationships with relevant stakeholders
* Experience as an inspiring team leader
* An active interest or experience in sports, food or parenting
What’s Next
After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. Visit our How We Hire page to get insights into our hiring process and more about what we offer. Need assistance throughout the application or hiring process? Email European.recruitment@kellanova.com.
If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small. Visit our benefits page & be sure to ask your recruiter for more specific information.
Get to Know Us
At Kellanova, we are driven by our vision to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands includes Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others. We are committed to Equity, Diversity, and Inclusion (ED&I) and strive to provide an inclusive work environment where all employees have a place at the table.
Kellanova is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our ED&I efforts, please visit our website.
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