Senior CRM Executive | Greater Manchester | Basic up tp £40k | Scale up DTC Brand (Free Brekky on a Friday Free on-site Gym! Fast Growing Brand!) Zachary Daniels are proud to represent this leading online retailer, the business continues to experience strong growth, fuelled by an expanding product range, a passionate team, and a dedication to delivering exceptional customer experiences. To support this journey, our client is seeking a talented Senior CRM Executive to elevate customer engagement, loyalty, and lifetime value. The Senior CRM Executive will develop and execute data-driven CRM initiatives that strengthen customer relationships throughout the lifecycle. Working closely with the Head of Marketing, the successful individual will deliver compelling and personalised communication through email, SMS, and loyalty programmes. This represents a fantastic opportunity for someone who enjoys using insight to shape behaviour, drive repeat purchases, and contribute directly to revenue performance in a dynamic eCommerce environment. The Senior CRM Executive will own: CRM strategy development and hands-on execution focused on engagement, retention and revenue growth Effective customer segmentation and personalisation using data insights across multiple touchpoints Delivery and optimisation of email and SMS campaigns including automated and triggered journeys Enhancement of loyalty propositions that increase customer lifetime value Structured A/B testing to improve campaign metrics and customer experience Reporting and insight generation on customer trends and campaign performance Cross-functional collaboration with Marketing, Buying and Customer Service teams to align CRM activity Compliance with GDPR and all appropriate email and SMS regulations To succeed as Senior CRM Executive, you will bring: Proven experience in CRM, email marketing or customer retention within retail or eCommerce Hands-on capability using CRM platforms such as Klaviyo and Shopify Strong analytical capability with comfort working in tools such as Google Analytics and Looker Experience in automation, segmentation and personalisation at scale Knowledge of loyalty scheme development viewed favourably Excellent written communication and project management skills A proactive, commercially focused approach with curiosity about customer behaviour A genuine enthusiasm for toys, games and the wider eCommerce industry What the business offers: Competitive salary A fun, fast-paced and supportive working environment Free breakfast Friday Early finish Friday Free on-site gym If you are excited by the opportunity to make a meaningful commercial impact in a thriving online retail business, contact Zachary Daniels Retail Recruitment to find out more about this fantastic Senior CRM Executive opportunity! BH34817