Research, identify, and develop relationships in the local community, maintaining a robust pipeline of opportunities by growing, influencing, and leveraging your network.
Lead and motivate the team to achieve enquiry generation objectives with the primary goal of bringing in new business to increase market share and generate employment opportunities.
Develop and deliver a range of innovative approaches, both face-to-face and virtual, to increase awareness of Home Instead's client services and employment opportunities in the local community.
Research, plan, and successfully execute regular community marketing events, including attending fairs, exhibitions, recruitment events, and other activities that promote our services to the public.
Consistently deliver a message that reflects our mission, vision, and values, and communicates our value proposition.
Define marketing plans and digital media strategies that adhere to brand guidelines, focusing on meeting or exceeding established goals, engagement, relationships, and awareness.
Develop and maintain knowledge of the Home Instead brand and raise awareness of Home Instead's national marketing campaigns and recruitment initiatives across the network of relationships built in the local community.
Accurately track and record enquiries, using this information to manage and adjust strategies to optimize messaging and community education.
Utilize knowledge of the market and competitors to identify and develop the company's unique selling propositions and differentiators.
Maintain accurate data and information to analyze performance, using insights to continually assess progress against strategic goals.
Ensure all activities align with the organization's mission, vision, and values.
Home Instead Frodsham/Runcorn/Widnes is passionate about providing Person-Centred Relationship-led care, underpinned by minimum 1-hour calls, and recognized with a CQC Outstanding rating.
Job Title: Business Development Manager
Salary: £30,000 (Full-time Equivalent)
Hours: 30 - 37.5 hours/week, flexible
We are seeking an experienced and dynamic Business Development Manager to join our team in Frodsham. You will be responsible for driving growth, identifying new business opportunities, and developing local partnerships to expand our market presence.
Qualifications include a proven track record in developing, maintaining, and leveraging strong relationships within a local community to achieve business objectives using various tools and techniques.
Requirements include a good understanding of marketing principles, experience with digital media campaigns, relationship building, team leadership, IT proficiency, data analytics, excellent communication skills, organizational skills, self-motivation, flexibility, and a valid driving license with willingness to travel.
If you are passionate about caring and motivated to help us achieve our ambitions, we would love to hear from you. We are committed to equal opportunities and welcome diverse talent. Home Instead reserves the right to cease advertising prior to the closing date if applications are overwhelming.
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